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Crystal City Startup Acquires Holographic Football Training Program

Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

A Crystal City-based startup’s new acquisition will start to move the company toward offering hologram technology.

ByteCubed, a startup ARLnow first profiled in 2015, launched a new subsidiary, ByteCubed Labs, LLC, in November. The new subsidiary’s first offering will be “Pre-Game Prep,” technology from Maryland-based developer Mixed River that uses holograms for sports training.

The technology is currently being used by the Baltimore Ravens, who use the technology to simulate the opposing team on the field and react to real-time data, according to a release. Microsoft’s “HoloLens” glasses allows users to play-back recent plays and simulations.

https://twitter.com/bytecubed/status/1060305567611322369

“The acquisition of Pre-Game Prep and the launch of ByteCubed Labs allows us to expand our leadership in complex data analysis and advanced engineering to a new market of professional and college football teams,” ByteCubed CEO Ahmad Ishaq said in a statement.

Troy Jones Jr., who had helped oversee the product at Mixed River prior to acquisition by ByteCubed, was also hired as vice president of business development and operations at ByteCubed Labs.

“Pre-Game Prep” will now be offered through ByteCubed Labs, although the working relationship with the Baltimore Ravens will continue. The company’s specific plans for the holographic technology haven’t been announced yet, but the Washington Business Journal reported that security planning for events was one of the potential uses cited for the tech as it shifts from sports to government use.

ByteCubed also recently acquired InterKn, a data analytics and machine learning platform, and CHIEF, a branding and marketing agency.

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