Arlington, VA

The Crystal City Business Improvement District (BID) is working to enliven some of the local storefronts during the pandemic.

A new art initiative called #LoveNationalLanding is adding a little color to some of the local businesses across Pentagon City, Crystal City and Potomac Yard, an area that was collectively branded as “National Landing” when Amazon announced its move into the area. The Crystal City BID was also recently approved for a name change and boundary expansion to encompass the entire area.

“The initiative kicked off with the unveiling of an array of vibrant artwork featuring sunbursts, blooming flowers, and oversized hearts emboldened with encouraging messages across several storefronts in National Landing,” the BID said in a press release. “Drawing inspiration from Andy Shallal’s #PaintTheStorefronts program, and neighborhoods across the country that have utilized art to beautify the public realm during the COVID-19 crisis, the BID worked with curator Tom Pipkin to select a lineup of local artists who were then tasked with creating facade designs that would serve as a source of community-wide inspiration.”

Chosen artists include:

The BID said local storefronts that are getting the artwork include Commonwealth Joe, Enjera, Freddie’s Beach Bar, Jaleo, and Los Tios, with more storefronts planned. A video, below, shows one of the murals being created at the Vintage Dress Company on 23rd Street S.

“We are thrilled to introduce our #LoveNationalLanding campaign and couldn’t think of a better way to launch this initiative than the painted storefront campaign, which conveys our unwavering support for our small businesses and the vital role that public art plays in our community,” said Tracy Sayegh Gabriel, Crystal City BID president and executive director, in the press release.  “As this initiative advances over the course of the month, residents, workers and visitors can expect to encounter additional bursts of color and messages of encouragement throughout the National Landing area.”

Another muralist team, Brocoloco, has also been enlisted to create vinyl wraps for welcomes boxes and 100 street decals with messages placed around Crystal City.

Photos via Crystal City BID/Facebook

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