When Amazon decided in 2018 to build its second headquarters in Arlington, the county’s economic development team heard one question from the business community: “Why?”
The county was, in the eyes of many, still the smaller and lesser-known neighbor of D.C., says Kelly Rindfusz, the communications director for Arlington Economic Development.
“We had to prove our worthiness,” Rindfusz said.
After two years of work, AED officially unveiled a new logo, motto, website and advertising materials that she says better answer the question, “Why Arlington?”
The new look and pitch plays up the obvious attractions — being close to D.C. and home to Amazon — and highlights the county’s tech scene, its high concentration of educated workers and thought leaders, and the region’s diversity.
“What was attractive for Amazon and will be attractive for other companies,” she said.
That will be the playbook as AED continues selling Arlington as a destination for multinational companies and key industries, such as cybersecurity and government contracting. Winning over such employers has a direct impact on the county’s economy, lowering its relatively high office vacancy rate, encouraging job growth and generating tax revenue.
The most notable change is AED’s new website, which requires fewer clicks to find resources and makes important information more digestible, Rindfusz said. It also features a searchable small business directory.
“We think it’s a much better marketing tool and it’s certainly easy to navigate,” she said. “It’s clean and concise and hopefully it is meeting its mark.”
To improve its marketing, AED asked companies why they did, or didn’t, choose Arlington. The most basic considerations have to do with cost and office lease availability, but there are others, like transit availability and access to tech companies and universities, Rindfusz said.
“One thing people liked about Arlington was not just its proximity to the nation’s capital, but also being near to the ocean and the mountains, and being a plane ride to New York City,” Rindfusz said.
Despite being a reason for the rebrand, the Amazon factor was a tad more divisive for other businesses.
“Most businesses thought it was a great opportunity, but some were concerned it was going to be too crowded,” she said.
While rebranding was a massive effort for the organization, Rindfusz says AED’s outreach work is just beginning.
“We are in the spotlight and want to make sure we’re shining in it,” she said.
I-395 Ramp Closure — “Beginning at 5 a.m. Friday, Dec. 1, weather permitting, the ramp from southbound I-395 to eastbound Boundary Channel Drive (Exit 9/Clark Street) and the eastbound Boundary…
Fully updated; remodeled Bas; open family room w/vaulted ceiling; 1-car garage
Good Thursday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…
A look at the smallest and largest homes sold in Arlington last month, October 2023.
Children’s Weekday Program (CWP) is a non-profit preschool rooted in a play-based philosophy. We focus on developing a love of learning and exploration, cooperation, empathy, and independence.
Our caring and experienced educators create opportunities for children 16 months to 5 years old to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences.
Initially established more than 50 years ago in South Arlington, CWP continues to be a lauded program in the Northern Virginia area. We are extremely proud to have been recognized as a Best Preschool in Northern Virginia Magazine for the last 4 years.
Located now in North Arlington at 2666 Military Road, CWP offers a part-time parents day out and preschool program with options to extend care both before and after school. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!
The Optimist Club of Arlington is holding its 77th annual Christmas tree sale!
This year, the tree sale will be held at the Knights of Columbus (5115 Little Falls Road). The lot opens for sales on November 24th. The Optimist Club is selling small and large trees ranging from tabletop size to 10 foot tall trees! Wreaths, garland, tree stands, and White House Christmas ornaments will also be for sale.
100% of all proceeds go towards helping Arlington County youth.
For more information, please visit the Arlington Optimists website at https://optimistclubofarlingtonva.org/.
Holiday Art Show featuring artists: Peter Fitzgerald, Claire Plante, Alanna Rivera, and Suzy Scollon. At the Barcroft Community House, 800 South Buchanan St., Arlington, VA. Dec. 8 from, 2 PM to 8 PM and Dec. 9 from 10 AM to
2023 Christmas Tree Sales Begin
Saturday, December 2
Get your holiday decorating off to the right start this year! We will be selling 150 Fraser firs, freshly cut and delivered from Sparta, North Carolina.