A virtual tour is now online of the room developer JBG Smith used to pitch Crystal City and Pentagon City properties to Amazon.
Shirlington-based real estate marketing firm Lyons & Sucher designed the space, calling it “the room where it happened” and posted a virtual 360-degree tour on their website earlier this week.
“Typically people in a brokerage situation might hand you a powerpoint or a book or something. But this was super life size,” Jane Lyons of Lyons & Sucher told ARLnow. “And it created a very quick impression of how much we wanted the Amazon account and what we could do in a very short time and also how it could be kept up.”
Lyons said Amazon executives visited the room three times over the course of 2018, and before each visit JBG Smith directed her marketing firm to update the room to reflect the latest negotiations.
The third and final version of the room is the one shown on the firm’s website. It starts with a “Welcome to National Landing” mat and leads viewers around a series of freestanding, 10-foot-high walls with information about:
- The history of Crystal City
- Profiles of Northern Virginia and D.C. neighborhoods
- Information on the D.C. area’s millennial workforce and comparisons to other cities
- Connections to public transit and airports
- Renderings of properties Amazon was considering leasing or buying
The space also features a 120-foot-long floor map of Crystal City that designers marked up to show different features depending on what JBG Smith wanted to highlight.
“It was fabricated to allow it to be updated,” said Lyons. “It was a huge print job.”
One of the other changes to the room was that the marketing firm was asked to switch out the individual building renderings along the main 64-foot wall with a 64-foot aerial image of Crystal City and its connections to Alexandria, the Potomac, and D.C.
“That one stayed up for the third visit,” she noted.
Lyons said she was not able to share the all details of the changes her firm made to the room or any still pictures, due to a non-disclosure agreement.
However, the space shown on the website offers some clues as to what Amazon found important. The floor map, for instance, notes the location of Metro stations, walking distances between certain buildings, a place for outdoor dining, and the site of a potential school.
A spokesman for JBG Smith declined to comment for the story.
Earlier this month, the developer inked its deal with Amazon to lease three office buildings in Crystal City — 241 18th Street S., 1800 S. Bell Street, and 1770 Crystal Drive — and to sell a pair of large Pentagon City development sites to the company.
In March, the County Board cleared the way for Amazon to begin developing its second headquarters in earnest by unanimously approving a controversial package granting $23 million in incentives to the company if it meets certain hiring and occupancy benchmarks.
The Virginia General Assembly approved a $750 million state incentive package for the company this winter.
Arlington also pledged to fund $28 million in transportation upgrades near the planned headquarters, and to forward public records requests concerning Amazon to the company.
An Amazon spokesperson did not respond to requests for comment.
Lyons’ firm was asked to replace an aerial image showing connections to transit networks with a video showing building renderings along Crystal Drive; otherwise, the presentation to one of the world’s biggest technology companies was an analog one.
“When you are working to impress somebody who has the best tech ever they’re not going to be impressed by tech,” Lyons said, adding that that being able to physically interact with the space was “part of the magic.”
As for the room itself?
“It’s gone now,” said Lyons, explaining that the building is now being renovated. “It doesn’t exist anymore.”
Screenshots via Lyons & Sucher’s website
Protest in Front of Nestle Office in Rosslyn — “On Tuesday, Greenpeace activists hauled a 15-foot-tall heap of garbage, artfully crafted to resemble one of those deep sea fish that’s about 90 percent jowl, out in front of the Nestlé’s U.S. headquarters in Arlington, Virginia.” [Gizmodo, Twitter]
‘No Stopping’ Arlington’s Growth — “Historically a commuter bedroom city for Washington, D.C., Arlington, VA continues its development renaissance with a variety of mixed-use projects that will shuttle in new residents, create open spaces and make new room for more restaurants and companies.” [GlobeSt]
Arlington Ponies Up Incentives for DEA — “The Arlington County Board is set to vote later this month to grant up to $11.5 million in financial incentives to the Drug Enforcement Administration’s Pentagon City landlord to keep the agency from relocating to neighboring Alexandria, just shy of half of what it has promised Amazon.com Inc. for its second headquarters.” [Washington Business Journal]
Possible Meteor Lights Up the Sky — There were numerous reports of a meteor seen over Arlington, the D.C. region and much of the East Coast around 11 p.m. last night. [Twitter, BNO News, NBC Washington]
County Touts Green Initiatives Ahead of Earth Day — “Few communities can boast Arlington’s ceaseless commitment to sustainability — which is why one day in April can barely hint at the work that happens in the months before and after.” [Arlington County]
Flickr pool photo by Tom Mockler
Riding Amazon’s Coattails — “As Amazon.com Inc. builds and staffs up HQ2, other tech companies who orbit the online retailer could follow, according to a JBG Smith Properties investor presentation released Tuesday. ‘Amazon isn’t just 38,000 jobs,’ the JBG Smith documents say. ‘It’s a catalyst for significant growth.'” [Washington Business Journal]
Amazon Effect on Real Estate — “While the average sales price in Northern Virginia stayed steady at $565,000 in January, according to the Northern Virginia Association of Realtors, the number of homes under contract rose by 70 percent compared with January 2018, and the number of homes for sale fell by 20 percent year-over-year. Limited availability of homes drives prices higher.” [Washington Post]
More Details on Rosslyn Holiday Inn Plan — “New renderings also show that the [Rosslyn Holiday Inn redevelopment] is set to include a ‘public gallery,’ providing an east-west connection through the property between Fort Myer Drive and N. Nash Street. The space would be bookended by public plazas and provide access to the development’s retail offerings.” [Washington Business Journal]
ACFD Safety Initiative Kicks Off — “Beginning Sat., April 6, 2019, and continuing through Sat., Oct. 5, 2019, Arlington County firefighters will be going door to door offering home safety checks to include inspecting smoke and carbon monoxide (CO) alarms and giving relevant fire safety tips.” [Arlington County]
Va. AG Sues Over Trump Wall — “‘President Trump is flagrantly disregarding the law in his quest to justify his fake national emergency and build a needless border wall,’ said Attorney General Herring. ‘He is trying to unlawfully divert resources that law enforcement agencies in Virginia and around the country need for their actual work, and his larger plan could threaten half a billion dollars in military construction projects around Virginia.'” [Blue Virginia]
(Updated at 9:30 a.m.) JBG Smith has made it official with Amazon, announcing this morning the signing of lease and development agreements with the tech and retail giant.
Construction has already started on Amazon’s three temporary leased office buildings in Crystal City, with the company expecting to move into two of the buildings — 241 18th Street S. and 1800 S. Bell Street — later this year.
Amazon is also buying a pair of large development sites in Pentagon City from JBG Smith — sites that JBG will help develop into a permanent second headquarters campus for the company. The sale price of the vacant Metropolitan Park and PenPlace properties, each two blocks from the Pentagon City Metro station: just under $300 million.
“We are pleased to report that our partnership with Amazon at National Landing is moving full steam ahead,” JBG SMITH CEO Matt Kelly said in a press release, below. “With the execution of these agreements and recently legislated state and local government commitments to invest approximately $2 billion in the region’s transportation, education and housing infrastructure, we are ready to welcome Amazon’s first National Landing employees in the coming months.”
More from the press release:
JBG SMITH (NYSE: JBGS), a leading owner and developer of high-quality, mixed-use properties in the Washington, DC market, today announced that it has executed three leases and two Purchase and Sale Agreements with affiliates of Amazon.com, Inc. in conjunction with the creation of Amazon’s HQ2 at National Landing in Northern Virginia.
These agreements are the result of Amazon’s announcement in November 2018 that it had selected JBG SMITH as its partner to house and develop its HQ2 locations after a comprehensive, year-long search that included proposals from 238 cities across North America.
Amazon has executed three initial leases totaling 537,000 square feet at three existing JBG SMITH office buildings in National Landing. The leases encompass 88,000 square feet at 241 18th Street South, 191,000 square feet at 1800 South Bell Street, and 258,000 square feet at 1770 Crystal Drive. JBG SMITH expects Amazon to begin moving into 241 18th Street South and 1800 South Bell in 2019, and 1770 Crystal Drive by the end of 2020.
JBG SMITH and Amazon have also executed Purchase and Sale Agreements for two of JBG SMITH’s National Landing development sites, Pen Place and Met 6, 7, and 8, which will serve as the initial phase of new construction associated with Amazon’s HQ2. Subject to customary closing conditions, Amazon will pay $294 million for the sites, or $72 per square foot based on their combined development potential of 4.1 million square feet. JBG SMITH, which has flexibility on the timing of closing to facilitate 1031 exchange opportunities, expects to close on the Mets land sales as early as 2019 and on Pen Place as early as 2020. JBG SMITH will also serve as Amazon’s developer, property manager, and retail leasing agent for these assets.
“We are pleased to report that our partnership with Amazon at National Landing is moving full steam ahead,” said JBG SMITH CEO, Matt Kelly. “With the execution of these agreements and recently legislated state and local government commitments to invest approximately $2 billion in the region’s transportation, education and housing infrastructure, we are ready to welcome Amazon’s first National Landing employees in the coming months.”
In January 2019, the Virginia General Assembly overwhelmingly approved incentive legislation associated with HQ2 to fund $195 million toward critical infrastructure improvements, including second entrances to the Crystal City and to-be-constructed Potomac Yard Metro stations, a pedestrian connection linking National Landing to Reagan National Airport, an expanded VRE station and substantial improvements to Route 1. These investments are in addition to $570 million of regional government commitments for transportation infrastructure and transit improvements, and they follow the regional compact from mid-2018 to invest $500 million annually in Metro system improvements.
In March 2019, the Arlington County Board also unanimously approved a $23 million performance agreement with Amazon. Both packages provide post-performance incentives for Amazon to create up to 37,850 jobs with an average annual salary of $150,000 and occupy at least six million square feet of office space in Arlington County.
The General Assembly also recently approved a major education investment package that includes funding of $250 million toward Virginia Tech’s planned $1 billion Innovation Campus to be located in National Landing and $125 million planned for new Master’s degree programs in computer science and related fields at George Mason’s Arlington campus.
In addition, the County of Arlington, the City of Alexandria and the Commonwealth of Virginia have collectively dedicated $225 million to fund a range of low-income and workforce housing initiatives over the next decade.
Clerk’s Office Stressed By Extra Work — “Increasing amounts of paperwork – whether of the hard-copy or electronic variety – are putting the squeeze on the staff of Arlington’s clerk of the Circuit Court.” [InsideNova]
Amazon Aiming for Net-Zero HQ2? — “Amazon seems to be eyeing the possibility of constructing ‘net-zero energy’ buildings when it readies its new offices in Pentagon City and Crystal City, and raised the issue repeatedly in negotiations with county officials.” [Washington Business Journal]
APS Lauded for Music Education — “Arlington Public Schools has been honored with the Best Communities for Music Education designation from the NAMM (National Association of Music Merchants) Foundation for its commitment to music education.” [InsideNova]
Nearby: Alexandria Running Out of Office Space — “Alexandria’s efforts to lure new companies into the city are being thwarted by a space problem — there’s just not enough of it… there’s a dearth of the the right kind of office space, and that needs to change if Alexandra hopes to step up its game.” [Washington Business Journal]
Baby Boy for Cristol — Arlington County Board member Katie Cristol gave birth to her first child, a baby boy, this past weekend. She plans to call in to Saturday’s County Board meeting and participate in the crucial Amazon incentive package vote. [Twitter]
Building Plans for Temporary Amazon Office — JBG Smith “submitted plans March 7 to make common area improvements throughout the 12-story, 221,000-square-foot [office building at] 1800 S. Bell St., to be leased in full by Amazon.” [Washington Business Journal]
County May Change Building Plan Practices — “Arlington officials are considering ending same-day viewing at the Department of Community Planning, Housing & Development after a Washington Business Journal reporter asked to view a permit for a building Amazon.com Inc. is expected to lease, said Ben Aiken, director of constituent services in the county manager’s office.” [Washington Business Journal]
VRE Plans Moving Forward — “Virginia Railway Express is moving forward with plans to build an expanded Crystal City Station, a key step needed to expand and improve service. The VRE Operations Board is due to vote Friday to allow contracting to move forward for engineering work based on the already approved concept design.” [WTOP]
New Leases in Rosslyn — Earlier this week Monday Properties announced the signing of three lease deals at 1100 Wilson Boulevard, one half of its Rosslyn twin towers. The firms leasing new space are The Health Management Academy and Trilogy Federal LLC, while WJLA owner Sinclair Broadcasting is expanding its existing space. [Monday Properties]
Extensive Road Closures Saturday — Expect a number of road closures in Courthouse, Rosslyn and near the Pentagon Saturday morning for the annual Four Courts Four Miler. [Arlington County]
Nearby: Gentrification Fears in Arlandria — “Concern of rising rents and gentrification have always been present in the Arlandria neighborhood, which sits between South Glebe and West Glebe roads and ends at Potomac Yard. Amazon.com Inc.’s plan to move to nearby Arlington has only intensified those worries.” [Washington Business Journal]
Seven Corners Suspicious Death — Updated at 10:25 a.m. — Fairfax County Police are investigating a “suspicious death” on the 6100 block of Arlington Blvd in Seven Corners, near the Arlington border. That block is home to the Willston Centre shopping center, a McDonald’s, a hotel and a number of commercial offices. [Twitter, Twitter]
What’s Up With the ‘Psychedelic Tower?’ — “You’ve probably seen the tower if you’ve ever driven across the 14th Street Bridge… It’s a hexagonal, granite structure that sits about a third of the way down the bridge, closer to the Virginia side. By day, it doesn’t look like much. But by night, its windows light up like a gigantic kaleidoscope.” [WAMU]
New Pike Library Remains a Goal — “Arlington government leaders haven’t given up their quest to add a new library branch on the western end of Columbia Pike. But unless an unbeatable opportunity presents itself, a new facility is not going to happen immediately.” [InsideNova]
Arts Cuts Highlighted in TV Report — Proposed budget cuts to the county’s scene shop, costume shop and technical services provided to local theater companies “would really destroy the arts community,” advocates told NBC 4 in a segment that aired last night. [NBC Washington]
Nearby: Seven Corners Office Buildings Purchased — “BoundTrain Real Estate has purchased the two commercial office towers located at 6400 and 6402 Arlington Boulevard in Falls Church for more than $38 million. The two 13-story buildings in the Seven Corners commercial district include more than 410,000 square feet of commercial space.” [Falls Church News-Press]
Rabid Raccoon in Tara-Leeway Heights — “On Wednesday, February 13, 2019, a raccoon was reported in the area of 1500 block of N. Greenbrier Street acting lethargic. The raccoon was captured and removed from the community. It was later found to be carrying rabies.” [Twitter, AWLA]
Crash Knocks Out Traffic Signals — Traffic signals at at least three intersections in the Clarendon area were rendered inoperable over the weekend due to electrical transformer damage following a single-vehicle crash at Wilson Boulevard and 10th Street N. Power to the signals was reported to have been restored Monday night. [Arlington County, Twitter]
Second Amazon Bill Advances in State Legislature — “On the same day that Amazon’s plan to move 25,000 workers into a distressed area of New York City was imploding, the Virginia General Assembly gave the online giant another in a series of welcome-to-the-commonwealth valentines.” [InsideNova]
Hitt’s Home for Sale — Now-convicted fraudster Todd Hitt has listed his north Arlington home for sale for $1.75 million. However, the home’s back deck is currently the subject of a Board of Zoning Appeals case. [Washington Business Journal, Arlington County]
Booz Allen Staying in Crystal City — “Booz Allen Hamilton Inc. will remain in Crystal City, inking a lease extension and expansion for its space at 1550 Crystal Drive, building owner JBG Smith Properties announced Thursday. The lease, which commences in September, brings Booz Allen’s space at 1550 Crystal to 84,000 square feet, about 10,000 square feet more than it currently occupies.” [Washington Business Journal]
Take Our Reader Survey — Once a year, we ask readers to take a couple of minutes to weigh in on the future of ARLnow. This year, we’re asking about ideas for new emails, features, approaches and events. Your feedback would be greatly appreciated. [SurveyMonkey]
Photo courtesy Dennis Dimick
JBG Smith is starting to sketch out its plans for a major redevelopment of a Crystal City property that will drop hundreds of new apartments and thousands of square feet of retail space directly adjacent to some of Amazon’s new office space in the area.
The developer has now filed preliminary plans with the county detailing the future of a vacant office building at 1900 Crystal Drive. The company has already started some demolition work for the current structure, and previously announced plans to build two new mixed-use buildings in its place, accelerating the project now that Amazon is on the way.
The tech giant plans to lease space at two of JBG’s properties on the same block, buildings at 241 18th Street S. and 1800 S. Bell Street, so this new development could offer Amazon workers with apartments within easy walking distance of the new headquarters.
Developers throughout the area have been racing to build new housing across Pentagon City and Crystal City since the company announced its plans in mid-November, though the neighborhoods do have slightly higher than average residential vacancy rates, for now.
JBG kicked off the redevelopment process in earnest in late January, asking for a slew of county zoning changes and a “site plan amendment” to key the full redevelopment of the block. The plans call for the construction of two large towers, holding a total of 790 apartments. One will be 26 stories tall, the other 25 stories.
Each one will also have space for ground floor retail: 19,390 square feet of space in one tower and 16,800 square feet in the other, according to documents filed with the county.
The developer is envisioning a “pedestrian plaza” in between the two buildings, with room for just under 9,000 square feet of retail in the plaza. The plans even allow for a park to be built nearby, though the documents don’t specify where, exactly, it will be located on the block — but if it is built, a “grand staircase” will connect it to the pedestrian plaza.
When it comes to parking, JBG plans to partially rely on the existing underground garage on the site. The developer plans to demolish part of the garage, but leave 306 spaces unchanged. Then, it hopes to add a new section of the garage with 290 new spaces for a total of 596 available in all.
The project is a long way from being approved, however — the county’s Site Plan Review Committee will now scrutinize these plans, before they head to the Planning Commission and County Board. Vornado/Charles E. Smith previously secured permission to build a 24-story building on the property, but that approval lapsed in 2015. The company spun off its local property holdings in a merger with JBG the next year.
This is far from the last redevelopment JBG is planning in the neighborhood in the coming years. In addition to its large “Central District” project (bringing a new movie theater, grocery store and office space to the area), the company previously told its investors that it could look to redevelop properties including 2001 Jefferson Davis Highway, 223 23rd Street S., 101 12th Street S., and the RiverHouse Apartments (1400 S. Joyce Street).
Though JBG is by far the largest property owner in the area — controlling about 71 percent of the market’s office buildings — county officials hope other landlords take similar steps to refresh nearby buildings.
As for Amazon itself, the company won’t file any plans with the county until the Board signs off an incentive package to formally bring the headquarters to the area. The Board won’t take up that issue any earlier than March.
Marymount University is buying a Ballston apartment complex adjacent to one of its other office buildings in the area, with plans to convert the space into upscale housing for its students and staff.
The university announced today (Friday) that it’s spending $95 million to acquire “The Rixey,” located at 1008 N. Glebe Road. The building opened in October 2017, with a total of 267 apartments in the 15-floor structure.
The Rixey is located right next to the university’s Ballston Center at 1000 N. Glebe Road, which is home to several of Marymount’s undergraduate and graduate programs (in addition to a cafeteria and a Starbucks). By buying up the apartment building, the university hopes to provide “apartment-style city living” for undergrad students in addition to its on-campus residence halls, and also offer “significant housing options to Marymount University’s veterans, families, graduate and international students,” according to a news release.
“This new acquisition further cements Marymount as an anchor of the Arlington community,” Marymount staff wrote. “This multimillion-dollar facility provides walking-distance access to Marymount graduate programs at Ballston Center, shuttles to Marymount campuses and Metro access, making the building an accessible living-learning community.”
Amenities at the building also include “an expansive fitness center with Peloton bikes and a yoga room, a bike repair station, a rooftop clubroom with views of D.C. and a lounge with cabanas and TVs,” the release said.
A spokeswoman for the university did not immediately respond to a request for comment on whether anyone is currently renting an apartment in the building, or what might become of current renters following this acquisition.
The university added in the release that it managed the acquisition with a combination of state funds and private financing.
Marymount also maintains space at 4040 Fairfax Drive in Ballston, in addition to its main campus at 2807 N. Glebe Road.
A Ballston office building that’s sat largely empty ever since a federal agency moved out a few years back could soon lure a bevy of new tenants to the space.
The Arlington Square building, located at 4401 Fairfax Drive, looks set to experience a bit of a revitalization. The County Board is set to consider a series of zoning changes for the property tomorrow (Saturday) to lure in two tenants, and other retailers look to be on the way as well.
Built in 1988, the eight-story building was long the headquarters of the U.S. Fish and Wildlife Service. But the agency took off for Falls Church in 2014, as part of a series of federal tenants leaving the area, and the building has been “mostly vacant” since then, county staff wrote in a report to the Board.
The Brookfield Property Group bought Arlington Square for $33.5 million back in 2017, paying substantially less than its previous owner did in acquiring it for $53.9 million in 2010, according to county property records. The developer now “intends to attract a variety of uses and tenants to occupy the building,” staff wrote.
Specifically, the building’s owner is looking for a zoning change in order to lease out about 2,800 square feet of space on its ground floor to a “private college.” The Board report doesn’t name the institution looking to move into the space, but it does say that it will offer classes on nights and weekends, with “degrees in a Master of Business Administration, Bachelors of Science in Business, Bachelors of Science in Information Technology and general studies and electives programs.”
A behavioral therapy provider, known as “Mind Body Health,” is also hoping to move into about 2,400 square feet of space on the building’s second floor. The business is currently based in Courthouse, in a building at 2200 Wilson Blvd, and is looking for a new permit to operate in the space.
Brookfield is also planning on adding two retailers to the ground floor, to further “activate the streetscape,” staff wrote. One, the soup-and-salad restaurant Zoup!, has already posted signs at the location. The other looks to be Poke It Up, according to a report from Eater D.C., a chain with a location in the Pentagon City mall.
County staff are recommending that the Board sign off on the proposal, hailing its potential to bring more business to “a building that has sat largely vacant for five years.”
The Board has certainly put an emphasis on reversing the county’s rising office vacancy rate in recent years — though Amazon’s arrival in Crystal City and Pentagon City will make a huge impact on that effort, officials have warned that neighborhoods like Ballston and Rosslyn still have some catching up to do.
Photo via Arlington County