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Published July 16, 2014 at 10:00AM

Orangetheory Fitness, an interval-training gym with heart rate-focused workout sessions, plans to open a location at 1776 Wilson Blvd by the end of the August.

Orangetheory employees have been signing up passersby for discounted memberships this week in the storefront next door to its planned location, near Ray’s to the Third restaurant. The gym is offering specials ranging from $8 to $17 per session to those who sign up for a month of group classes between now and its planned grand opening opening at the end of the summer.

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New ‘Green’ Car Service Launches in Arlington

By Ethan Rothstein

Published July 8, 2014 at 11:00AM | Updated July 8, 2014 at 11:23AM

Green Tomato Cars Co-founder and Vice President Jonny Goldstone said the car service launched in Arlington in May and has more than 25 cars in its fleet that are licensed to operate in Virginia, and he plans to add five to 10 more every month, as allowed by Virginia law for operating a car service as opposed to a taxi company.

“We’re looking at getting to 70 to 100 vehicles within the calendar year,” Goldstone told ARLnow.com. “With that sort of number, we’re pretty comfortable we’re going to be able to offer a car in 10 minutes wherever people are. At that point, I think we’re really a viable competitor to Uber for the on-demand rides. Right now we’re most convenient as a pre-scheduled ride service.”

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Maserati Dealership Coming to Arlington

By Ethan Rothstein

Published June 2, 2014 at 3:30PM

A Maserati dealership appears close to opening in the former M. Slavin & Sons Seafood site on S. Glebe Road, just south of I-395.

“Maserati” is already displayed on the side of the building, at 2710 S. Glebe Road, and the business says it’s just weeks away from opening the doors of the dealership (and the Italian sports cars inside.)

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New Boutique Grocery Store Coming to Pershing Drive

By Ethan Rothstein

Published May 23, 2014 at 2:30PM

A new grocery store is expected to open in Lyon Park on Pershing Drive within the next month or two.

A boutique grocery store called Streets Market is hoping to open by late June or early July on the ground floor of the new 2201 Pershing apartment complex, at the corner of Pershing and Route 50, according to company official Kathryn Lee. Streets Market just opened its first location, at 2400 14th Street NW in D.C., last month, but they have been undergoing construction for seven months, Lee said.

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TechShop Opens in Crystal City

By Ethan Rothstein

Published April 22, 2014 at 9:50AM

TechShop, a subscription-based, high-tech workshop, has opened its 20,000-square-foot space at 2110-B Crystal Drive, in the Crystal City Shops.

The shop opened last Wednesday after eight weeks of construction. It offers its members access to millions of dollars worth of equipment to use to build prototypes, new inventions or anything else they can dream up.

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Made-to-Order Ice Cream Shop Coming to Clarendon

By Ethan Rothstein

Published April 17, 2014 at 3:30PM

An ice cream shop that takes customers orders, then literally makes the ice cream as the customer watches, is preparing to open in Market Common Clarendon next month.

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Former Lee Highway 7-Eleven Now a TitleMax

By Ethan Rothstein

Published April 15, 2014 at 4:45PM

TitleMax, which lets individuals with poor credit borrow against the title of their automobile, moved into the space a few weeks ago, according to representatives of Virginia Hospital Center, which owns the building.

The 7-Eleven closed Oct. 21 of last year after the convenience store chain’s corporate arm declined to continue its month-to-month lease. In the months between 7-Eleven’s closing and TitleMax opening, Virginia Hospital Center Vice President and Chief Marketing Officer Adrian Stanton said there was little interest in the property.

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Investment Fund Launches in Crystal City

By Ethan Rothstein

Published April 10, 2014 at 3:00PM | Updated April 10, 2014 at 4:41PM

Crystal City will soon be the home to dozens of early stage technology companies, housed in the just-opened Crystal Tech Fund coworking space.

Located on the 10th floor of 2231 Crystal Drive, the $50 million Crystal Tech Fund — founded by Paul Singh, an early partner in the venture capital firm 500 Startups — provides office space to companies while also giving each of them significant capital investments and entrepreneurial mentorship.

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Another Barre Studio Opens in Clarendon

By Ethan Rothstein

Published March 20, 2014 at 3:30PM | Updated March 20, 2014 at 4:06PM

Barre Tech is open in a studio at 3260 Wilson Blvd, the home of Saffron Dance‘s belly dancing school. It’s the second location for Barre Tech after less than a year of being open in the Del Ray neighborhood of Alexandria. Barre is a fitness class that combines elements of ballet, pilates and yoga.

Saffron Dance used to be the home of Lava Barre, which has expanded and moved to 1510 Clarendon Blvd. At the corner of N. Garfield Street and 11th Street, a location of the national barre chain, Pure Barre, is set to open.

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‘Micro-Juicery’ Coming to East Falls Church

By Ethan Rothstein

Published March 11, 2014 at 4:30PM

Amir Mostafavi says South Block Juice Company will open at 2121 N. Westmoreland Street in the next few months. The facility will produce the juice served at South Block and will be available for pickup around the area and for home delivery.

Mostafavi said he wants customers to be able to look into the location and see how the juice is made, and perhaps take tours like visitors do at microbreweries. The juice will also be sold fresh next door at Urban Pantry, which opened last week.

News

Pure Barre Studio Coming to Clarendon

By ARLnow.com

Published January 10, 2014 at 12:05PM | Updated January 10, 2014 at 12:30PM

A Pure Barre studio is coming to N. Garfield Street in Clarendon.

The exercise facility will be located near the corner of N. Garfield Street and 11th Street, on the ground floor of the 3001 Washington Blvd office building that’s currently under construction.

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Two Companies Win Ballston Startup Competition

By Ethan Rothstein

Published December 5, 2013 at 11:00AM

Some of today’s big names in local business gathered in Ballston Wednesday night to decide who will be the big names of tomorrow.

Capitals and Wizards owner Ted Leonsis, former United States Chief Technology Officer Aneesh Chopra and Rep. Gerry Connolly (D-Va.) were among the judges for the Ballston Business Improvement District Launchpad Challenge Finale. One company was supposed to go home with $15,000 in cash, office space and furniture and free legal advice.