(Updated at 9:45 p.m.) The View of DC, the observation deck on the 31st floor of Central Place Tower in Rosslyn, appears to be closing to ticketed guests.
On the venue’s website, tickets are only available through Friday, July 26. A somewhat cryptic message on the website (below) suggests that the observation deck will “pivot” to being primarily a private event venue.
As we continue to improve operations at The View of DC to offer an elevated and exceptional experience, we have also been carefully evaluating and analyzing our performance for our guests. As a result of that analysis, we will be transitioning The View of DC to serve Arlington County residents and their guests and after-hours events attendees. We believe this will allow us to better serve Arlington County residents and to better leverage The View of DC as a point of civic pride and the go-to event venue in the region.
We will honor all group and advance sales admissions tickets through Friday, July 26, 2019 and pivot to a full-service special event venue immediately thereafter.
Reached be phone today, an employee said staff had not been told the plans but were scheduled to have a 3 p.m. meeting to discuss the changes.
It’s unclear when Arlington residents will be able to access the observation deck after July 26. The county’s site plan for Central Place Tower — formerly known as CEB Tower — specifies that “a minimum of 2 days of every week… as well as the 4th of July, the Observation Deck will be open to Arlington residents free of charge.”
Before the observation deck opened, hopes were high that it would be a major tourism draw for Rosslyn. It is “the tallest destination inside the Beltway that is open to the public — until the Washington Monument reopens,” according to the Washington Business Journal.
While online reviews of The View of DC are largely positive, with praise for the venue’s staff and the views, complaints abound about the price of admission. For non-Arlington residents, tickets are up to $22.
When the tower, part of the Central Place development next to the Rosslyn Metro station, was first approved in 2007, the developer envisioned a more modest admission fee.
“As the applicant estimates an annual operating cost of approximately $1.5 million… an admission fee would be charged for entry to pay for operating expenses,” the original site plan said. “The applicant estimates that a future admission charge would be approximately $3.00 in order to be revenue-neutral.”
Legends, the hospitality company behind One World Observatory at the World Trade Center in New York City and OUE Skyspace in Los Angeles, manages The View of DC, which also features various exhibits and a rooftop Champagne bar.
Photo via View of DC/Facebook
This content was written and sponsored by The Keri Shull Team, Arlington’s top producing residential real estate team.
After passing through the box office just across the street from the Rosslyn Metro, you’re ushered into a glass elevator that starts up — and up, and up, an even longer ride than the Rosslyn escalator — as the streets shrink below you.
Soon you’re hundreds of feet above the rooftop patios of Arlington, the clouds look closer and you’re at eye level with blue sky through floor-to-ceiling glass windows.
A dark blue, geometrically fascinating ceiling glimmers with constellation-style lights overhead. As you walk the perimeter, your 360-degree view of Arlington, D.C. and surrounding land is punctuated by touch panel displays — “Windows into History” — where you can get hands-on with fascinating facts about historic figures and famous landmarks.
This is the Observation Deck.
The Observation Deck is just across the street from the Rosslyn Metro stop and 400 vertical feet above. It’s a space full of sleek glass and gleaming metal where you can gaze out of floor-to-ceiling windows for a sweeping view of D.C. and Arlington.
It’s fun to pick out familiar landmarks, from Courthouse to the National Mall… and it will make you wonder yet again why your commute, which looks so small from above, has to take so long.
Things To Do Above the Skyline
The Observation Deck’s aerodynamic-looking interior is as beautiful as the view itself, and there are lots of fun things to do here.
Don’t miss the Instagram experience, where you can get amazing photos above the skyline with perfect natural lighting. Hover D.C., an immersive flyover experience, allows you to see and feel what it’s like to hover over the city with actual birds-eye footage of the nation’s capital, even restricted airspace. See the rooftops pass beneath your feet as the wind blows in your face.
There’s now a new lounge bar on the 32nd floor — called “The View” — pouring Champagne and displaying photos from local photographers. For a chance to get noticed and have your photo shared on screens in the champagne bar, tag your own photo from the Observation Deck or surrounding D.C. area with the hashtag #TheViewofDC on any social platform.
Events include Sunrise yoga every month, the Revolutionary Rivalry event on March 9th to prepare for the George Mason versus George Washington basketball game and many other events announced via @theviewofdc on Facebook, Twitter, and Instagram.
What are some other good spots for a scenic view in Arlington? Let us know in the comments.
If anyone you know is looking to buy or sell a home in the DMV, contact the Keri Shull Team today!
Free Admission at New Observation Deck — The new observation deck in Rosslyn is holding “Arlington County residents day” this weekend. Arlington County residents with valid ID can present it at the Observation Deck at CEB Tower box office for free admission from 10 a.m. to 2 p.m. Saturday. [Observation Deck at CEB Tower]
Stanley Cup to Visit ACPD Today — The Arlington County Police Department is set for a visit from the Alexander Ovechkin, Capitals owner Ted Leonsis and the Stanley Cup today. [WUSA 9]
Pike May Get New ‘Showplace’ Library — “The current two-story community library in the corridor is tucked away on the Arlington Career Center campus, which is slated for a massive, if currently undefined, redevelopment effort in coming years. A library space is expected to be part of the redevelopment package, but county officials are looking at other options, including a full-frontal signature space facing Columbia Pike itself.” [InsideNova]
Flickr pool photo by GM and MB
It’s not slated to open until this summer, but we’re getting some of the first views of Rosslyn’s new observation deck.
The Rosslyn Business Improvement District’s urban design committee previewed the new views from Central Place’s upcoming observation deck with several photos. Visitors will be able to see much of the Georgetown waterfront, the Washington Monument, the U.S. Capitol building and more.
Slated to open late summer 2018, the 12,000 square foot deck is expected to be a marquee feature of the Rosslyn neighborhood, drawing considerable tourist traffic. It will be run by Legends Hospitality LLC, a management consulting company that currently operates New York City’s One World Observatory and Los Angeles’ Angel Stadium.
A Rosslyn BID press release touted a bar which will serve light food options and undetermined “other components.” Updated photos of the deck’s indoor space weren’t released alongside the outdoor views.
Photos via Rosslyn BID.
County Focused on Child Care — “Demand for child care in Arlington is high and the County is working with business owners and families to meet the increasing needs. Preliminary steps also are underway to map out a comprehensive Child Care Initiative that establishes an action plan to advance the availability, accessibility, and quality of childcare in Arlington.” [Arlington County]
GGW Urges Support for Accessory Apartments — The website Greater Greater Washington is urging its readers to write to the Arlington County Board in support of two proposals: lowering parking minimums for buildings near Metro stations, and “reforming overly burdensome regulations on accessory apartments.” [Greater Greater Washington]
Yankee Stadium Operator to Run Rosslyn Observation Deck — JBG Smith has hired New York City-based Legends to run the public observation deck at the top of its Central Place tower in Rosslyn. Legends also operates Yankee Stadium, Angel Stadium in Anaheim, AT&T Stadium in Dallas and the One World Observatory at One World Trade Center. The 12,000 square foot Central Place observation deck will feature “an outdoor cantilevered terrace and full food and beverage program,” plus panoramic views. [Washington Business Journal]
Ballston Building Sells for $72 Million — New York-based property investment group Westbrook Partners has acquired the Two Liberty Center office building, at 4075 Wilson Blvd in Ballston, for $72 million. [Commercial Property Executive]
Ballston BID CEO on Redevelopment — Ballston Business Improvement District CEO Tina Leone says changes along the Ballston corridor, including extensive renovations to the former Ballston Common Mall (now Ballston Quarter), are having a ripple effect. “This redevelopment has spurred on like 10 other projects here,” she said. “The face of Ballston is going to change again in the next three to five years, it’s going to look so different. I know it’s just going to be better.” [Washington Business Journal]
Reminder: No Parking Meter Enforcement Today — Parking meters in Arlington will not be enforced today, due to the Veterans Day observation, but meters will be enforced tomorrow. [ARLnow]