This article was written by Maddy Berner
On Sept. 1, Tri360 at 2121 N. Westmoreland St. in East Falls Church will celebrate one year of serving the area’s triathletes. While the shops’ consumer base might seem narrow, Blaine Atkisson — who co-owns the store with his wife, Kate — says the D.C. area triathlon community is large and active, with events every other weekend and thousands of participants. This community has contributed to the store’s increasing sales, which have made the couple excited about its progress, despite some initial struggles to expand the brand.