The free rides (up to a $30 fare) will begin at 4 p.m. Thursday and end at 4 a.m. Friday. Those wanting to take advantage of the program have to call the SoberRide hotline at 1-800-200-TAXI (8294) to book their ride.
SoberRide is sponsored by alcohol companies, cab companies and a number of other brands and local organizations, with the goal of reducing drunk driving on local roads.