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This question often perplexes those of us in the industry. However, the answer, in its essence, is remarkably straightforward.
The younger generation aren’t collectors. The more you have, the more you have to move, and young people move around a lot these days for work or personal interests. Then there is the patience factor; a great bottle of wine needs time to develop into something grand. Not to mention, the snobbery thing doesn’t sit well with some.
But let’s look at what works on any level of wine appreciation. Wine tastes good and completes and heightens any culinary experience. It can turn even microwaved leftovers into something special. Then, there is the social aspect; wine is meant to be shared, contemplated, and discussed. There is no harm in enjoying a glass by yourself, but wine tastes better when shared in good company.
Understanding wine is easy. Most of it is geography, where the grapes were grown and the wine made. You need to know the basics. No one expects anyone to identify a wine blind and correctly identify it. That’s ridiculous for this discussion.
Wine is history and speaks to our past, (more…)
