The tower, currently under construction at the corner of Wilson Blvd and N. Moore and Lynn Streets, will provide the public with a place to look down on D.C., the National Mall and Arlington National Cemetery from 390 feet up. The building will be one of the tallest in the region, and local officials think it will be the key for making Rosslyn a major tourist hub.
“We really believe that’s going to be a game changer,” said Rosslyn Business Improvement District President Mary-Claire Burick. “Moreso than other projects because it will really position Rosslyn as a tourist destination. This is something that we really think will be quite a draw into Rosslyn.”
The observation deck will pair with the U.S. Marine Corps War Memorial, five blocks down the road, for major tourist destinations that will create a “critical mass,” Burick said.
“Iwo Jima, the Netherlands Carrilon, Arlington Cemetery is a few blocks away,” she said. “All these things are right within this core area, and it’s so centrally located and accessible. We have a large cluster of hotels here with the Marriott, the Hyatt, Le Meridien … I think when you look at all that together, you’re now starting to see a critical mass of things happening in Rosslyn.”
The Iwo Jima memorial and Netherlands Carrilon drew a combined 1.4 million visitors in 2007, the most recently available data, according to Arlington Director of Convention and Visitor Service Emily Cassell. Arlington National Cemetery was the county’s most popular attraction, at 4 million visitors.
Cassell said Arlington expects the CEB Tower observation deck to draw comparable numbers to similar decks in New York City and Chicago, cities with larger — but perhaps less monumental — skylines than D.C.
“Being able to see the nation’s capital from that perspective and having a 360-degree view would be really exceptional,” Cassell said.
Another potential tourist attraction down the road: a boathouse along the Potomac River. The National Park Service, which owns Arlington’s shoreline, said this summer that “the ball is rolling” on preliminary plans for the boathouse and Rosslyn boosters are salivating at yet another feature for the neighborhood. They’re also eyeing the potential for a gondola across the river to Georgetown.
“The gondola would represent the fun aspect of what Rosslyn is all about,” said Peter Greenwald, the Chairman of the Rosslyn BID and a senior advisor for Penzance, “with connectedness in new, fun and different ways that play into the creative class and the innovation that Rosslyn is becoming known for.”
The “critical mass” would likely benefit the future development planned for Rosslyn. Besides Central Place (the CEB Tower project), there’s the approved Rosslyn Gateway and Colony House project, plus plans for a Rosslyn Plaza redevelopment. In total, those could bring more than 800 new hotel rooms to Rosslyn in the not-too-distant future.
Despite its bright future, there still lingers the perception that Rosslyn is nothing more than a transit hub filled with office buildings. Burick’s charge since she was hired at the BID last fall is to change that perception.
“We want to market Rosslyn as a modern, premier destination,” Burick said. “I think when you come here on weekends and evenings, you’re already seeing that the streets do have life. I think the perception is already changing.”
Image courtesy The JBG Companies
Arlington No. 1 in Va. for Tourism — For the fourth year in a row, tourists spent more money in Arlington than any other place in Virginia. Tourism generated about $2.8 billion in visitors spending in 2012, a 3.9 percent increase over 2011. The increase in spending happened despite the partial defunding of the county’s Convention and Visitors Services in 2012. County officials and local hotel managers are lobbying the state legislature to restore Arlington’s former 0.25 percent hotel tax surcharge in order to better promote tourism and visitor spending. [Arlington County]
New Additions to N. Va. Senior Olympics — About 730 people are participating in the 31st annual Northern Virginia Senior Olympics at the Thomas Jefferson Community Center (3501 2nd Street S.). The 13-day event features two new sports: rowing and handball. [Sun Gazette]
Online Library Card Sign-Up — Just in time for September’s national Library Card Sign-up Month, Arlington Public Library now allows Arlington residents to sign up for a library card completely online. It allows instant access to the library’s eBooks, magazines, streaming movies and premium research websites. [Arlington Public Library]
Photo courtesy Jonathan Nateghi-Asli
Arlington County was named the No. 34 most-visited destination for meetings and conferences for the last year.
The ranking, from event management software provider Cvent, is based on meeting and event booking activity in the company’s system. Arlington fell eight spots from last year’s ranking of 26.
“Earning this ranking validates the significant effort that [Arlington Convention and Visitors Services] and Arlington hotels put into making the county an attractive choice for meetings, a critical part of our economy,” ACVS Director Emily Cassell said in a press release. “It also reflects Arlington’s appeal as a vibrant urban destination in the heart of the nation’s capital – one that offers the convenience of downtown D.C., but at hotel rates averaging up to 20 percent less.”
From the Arlington County press release:
Arlington generates more domestic visitor spending than any other county in Virginia: nearly $2.7 billion, or 13.1 percent of total visitor spending in the Commonwealth in 2011. The Arlington travel and tourism industry supports nearly 24,000 local jobs and generates more than $73 million in local tax receipts.
Cassell says a key factor in Arlington’s success is the close collaboration of ACVS, meeting planners and hotel representatives to provide a highly tailored event experience for attendees. Customized amenities such as on free on-site convention services and destination promotional materials help pique guests’ desire to experience Arlington’s national history and local flavor. Successful meetings influence repeat visitation, which Arlington Economic Development research shows increased 30 percent between 2007 and 2011.
Orlando, Fla., was named the top meeting and conference destination in the country for the second straight year, followed by Chicago and Las Vegas.
Alexandria dropped one spot from last year’s list to No. 41. Washington, D.C., was named the No. 7 meeting destination after being No. 2 in 2012. The activity was tracked from July 2012 to June 2013.
Wakefield Captures District Championship — On Friday, the Wakefield High School boy’s basketball team defeated Mount Vernon 69-60 to become the National District champions. Wakefield is now competing in the Northern Region regional tournament. Yorktown, which fell 42-82 to Wakefield in the National District tournament, is also competing as a lower seed in the Northern Region tournament. [Northern Virginia Sports]
Neighbors Want Security Guard at New Homeless Shelter — Residents of the Woodbury Heights Condominium in Courthouse are pressing Arlington officials to place a 24-hour security guard at the county’s planned year-round homeless shelter at 2020 14th Street N. Residents say they’re worried about an increase in crime as a result of the shelter moving next to their building. A resident’s Freedom of Information Act request revealed that there have been just under 6 police responses to the existing shelter per year, on average, between 1994 and 2011, mostly for alcohol-related incidents. [Arlington Mercury]
Arlington Tourism Tax Bill Passes General Assembly — A bill that would restore Arlington’s 0.25 percent hotel tax surcharge is destined for the desk of Gov. Bob McDonnell. The state legislature approved the bill, which will restore the tax authority — which is used to fund tourism promotion — for three years. [Sun Gazette]
Conservative Tech Biz Booming in Arlington — Business is booming for a small Arlington-based conservative digital advocacy company. The co-founder of Red Edge, which is based above an antique shop in Lyon Park, says he expects the business to double or triple this year as Republicans look to make up ground lost to Democrats in the online sphere. [New York Times]
Registration Open for Ballston LaunchPad Challenge — Registration is now open for the Ballston LaunchPad Challenge. The contest challenges entrepreneurs to come up with the “next great idea,” for a chance to pitch their innovation to billionaire Washington Capitals owner Ted Leonsis. [Ballston BID]
Tourists and visitors spent some $2.7 billion in Arlington in 2011, making Arlington the top county in Virginia for visitor spending
But what are those tourists doing in Arlington once they get here? According to Google, they’re largely visiting military monuments and shopping malls.
Google lists the following as the most frequently mentioned Arlington tourist attractions on the web.
- Arlington National Cemetery
- U.S. Marine Corps War Memorial (Iwo Jima)
- Arlington House
- Fashion Centre at Pentagon City
- Tomb of the Unknowns
- United States Air Force Memorial
- Ballston Common Mall
- Netherlands Carillon
The travel website Trip Advisor also maintains a list of Arlington tourist attractions. The following are the ten most traveler-recommended tourist attractions in Arlington.
The surcharge expired on Jan. 1, 2012 after Del. Tim Hugo (R), of Fairfax County, blocked a renewal bill in retaliation for Arlington’s lawsuit against high occupancy toll lanes on I-395. The Hotel General Managers’ Committee of the Arlington Chamber of Commerce has been calling for the Virginia General Assembly to reestablish the taxing authority, which brought in nearly $1 million per year to fund tourism promotion efforts.
A bill proposed by Howell today would allow Arlington County to reinstate the tax surcharge on hotel rooms, and extends the taxing authority in perpetuity. The bill has been referred to the state Senate’s Committee on Finance.
An electronic tourism kiosk, located at 1919 N. Lynn Street in Rosslyn, is set to be removed.
The Arlington County Board must ultimately approve the removal, but the kiosk already has a sign indicating that it’s out of service. In a report to the Board, county staff say the Arlington Convention and Visitors Service kiosk “requires replacement, due to aging, at significant cost.” Staff recommends removing the kiosk and not replacing it.
“With the increased use of smart phone technology and the mobile-optimized version of the Stay Arlington website, the need for the kiosk is substantially reduced,” staff wrote. “ACVS wishes to remove the kiosk and repair the property to its original condition.”
The kiosk was first installed in August 2008. It was paid for by the developer of the adjacent Waterview complex, at a cost of $50,000. In 2010, the county touted the kiosk as one of an “array of innovative new visitor service options” in Arlington, though one local blogger who used it questioned its ultimate utility.
“Unfortunately, the visitor information kiosk in Rosslyn isn’t innovative or particularly useful,” the Ode Street Tribune blog said in early 2010. “It provides information and directions to Rosslyn-area dining, shopping, attractions (Iwo Jima, etc.), accommodations, services (parking, etc.), and events. That might be useful, but now many persons can get better information and directions through their smart phones.”
Since the kiosk was a County Board-mandated site plan requirement, the Board must first advertise and then the county must hold a public hearing on the site plan change before the kiosk can be removed.
Arlington County says tourists and visitors spent $2.7 billion in Arlington in 2011, an increase of 7.6 percent over the $2.5 billion spent in 2010.
The $2.7 billion in spending represents 13.1 percent of all tourism dollars in the Commonwealth of Virginia, making Arlington the top county in the state for visitor spending.
The tourism industry is responsible for 24,000 jobs in Arlington and generates nearly $74 million, according to the county, citing data from the U.S. Travel Association. Tourism payroll and employment in Arlington both outpaced the statewide averages, up 3.2 percent and 1.9 percent respectively.
“We’re very pleased with the steady growth of the County’s tourism sector,” Arlington Convention and Visitors Service Director Emily Cassell said in a statement. “While we’re still progressing toward the peak hotel occupancy and revenue levels of 2008 and 2009, the significant growth in visitor spending is a sign of good things to come.”
Virginia lawmakers failed to renew Arlington’s 0.25 percent hotel tax surcharge in 2011. The surcharge expired after Dec. 31, 2011, and is expected to result in the loss of just over $1 million in annual revenue used for tourism promotion by the Arlington Convention and Visitors Service. Although some general county funds were allocated to make up for the shortfall, the Convention and Visitors Service budget for Fiscal Year 2013 is only $500,000, compared to $1.4 million in FY 2011.
Justice Dept. Upholds Va. Voter ID Law — A new Virginia law that expands the types of identification accepted at the polls while disallowing a rule that had allowed voting without an ID has been given a green light by the Justice Department, just in time for Election Day in November. [Washington Post]
Cars for Low-Income Families — The group Vehicles for Change has received a $1 million grant that will allow it to provide a couple dozen used cars to low-income families in Arlington, at low cost to the families. [Arlington Mercury]
Arlington Seeks Urban-Agriculture Feedback — Arlington is asking for the public’s thoughts on urban agriculture — including backyard chickens — in the county, via its Open Arlington website. One statement on the forum implores the county to “bring a Walmart to Arlington.” [Sun Gazette]
Cap City Hosting ‘Summer Farewell Party’ — Capitol City Brewing Company in Shirlington (4001 Campbell Avenue) is hosting a “Summer Farewell Party on the Patio” tonight. From 4:00 to 9:00 p.m., the restaurant will be offering $6 burgers, $6 brats, $5 margaritas and $3.50 beer pints. [Facebook]
Arlington Launches Mobile Tourism Site — Arlington Convention and Visitors Service has launched a mobile-optimized website for tourists. The site, which can be accessed via smartphone at www.StayArlington.com, features tools to discover and get directions to local dining, shopping, sight-seeing and entertainment options. [Arlington County]
Photo courtesy Pam C.
Bomb Threat in Rosslyn — A bomb threat called into Argosy University (1550 Wilson Blvd) around 6:00 last night prompted a large police response. Traffic issues were reported in the Rosslyn area while authorities cordoned off the building and investigated the threat. Eventually, the all-clear was given and the building was reopened.
Arlington’s Top Employers, Past and Present — Arlington County has seen significant turnover in its list of the top local employers over the past decade. Companies like MCI/Worldcom, Qwest and The Hecht Co. made the county’s top 20 employers list in 2002. In 2011, those companies are off the list, while companies like Boeing, The Nature Conservancy and Booz Allen Hamilton are now on the list. [Washington Business Journal]
CivFed Wants Board to Keep Sign Powers — The Arlington Civic Federation wants the County Board to continue exercising discretionary power over signage in the county. A rewrite of the county’s sign ordinance is underway, and is expected to delegate most sign decision-making away from the Board, in favor of more administrative decisions by county staff. [Sun Gazette]
Arlington Wins Tourism Award — Arlington County has won a 2011 Shining Example Award from the Southeast Tourism Society in the “Tourism for Tomorrow” category. The award specifically honored Arlington’s electric Mobile Visitors Center, which serves visitors at six different Metro stations, five days per week. [Arlington County]
Flickr pool photo by Mark C. White
Those recognizable, blue-and-white Tourmobile buses — which used to provide an authorized, narrated tour of the cemetery that included stops at the Kennedy gravesites, the Tomb of the Unknowns and Arlington House — stopped running yesterday. That leaves few options for tourists hoping for a less strenuous tour of the hilly, 624-acre cemetery.
The National Park Service says they’re hoping to find a replacement for the Tourmobiles.
According to new state tourism figures, visitors spent nearly $2.5 billion in Arlington in 2010, an increase of more than 6 percent compared to 2009. Tourism revenue was still down slightly from its peak in 2008.
Tourism was responsible for 23,164 jobs and a total payroll of $790 million in Arlington in 2010, according to the Virginia Tourism Corporation. The county collected some $72 million in tax receipts as a result of tourism, and the state collected $81 million from Arlington tourists.
Arlington remained the top destination for tourists in Virginia, responsible for 13 percent of overall tourism-related spending in the Commonwealth.
“We’re happy to see such healthy increases in guest spending and tourism payrolls, especially in light of ongoing economic challenges,” said Emily Cassell, director of the Arlington Convention and Visitors Service, in a statement. “Huge credit goes to Arlington’s hospitality businesses — 43 hotels and hundreds of stores, restaurants and service providers committed to offering an excellent visitor experience at every opportunity.”
The four-wheeled, electric-powered tourism information booth will be out in Clarendon Friday night, providing maps, brochures and personal guidance to visitors. The MVC hits six different Arlington neighborhoods — all along Metro corridors — in the course of a week. It typically does not operate on weekends or holidays (including Memorial Day), except for special events like the Marine Corps Marathon.
The MVC won a statewide award for Virginia Visitor Center of the Year earlier this month. In the video above, the county-run Arlington Virginia Network takes a tour of the award-winning vehicle, which is the first of its kind in the United States.
Last week a bill that would have renewed the county’s 0.25 percent tax surcharge on hotel rooms — a tax that had the support of the local hotel industry — failed in the House of Delegates. The defeat was attributed to Republicans retaliating against Arlington’s HOT lanes lawsuit.
The tax surcharge brings in nearly $1 million each year, which is used to promote Arlington’s $1 billion tourism industry. The surcharge will expire at the end of the year.
County board member and possible state Senate candidate Barbara Favola says the board hasn’t decided yet whether it will replace the lost revenue. If it does, the money will have to come from the county’s general budget.
“It doesn’t make much sense to me,” Favola said. “This tax is paid by out-of-state people… If Arlington is going to continue this level of marketing, we’re going to have to raise the tax rate on Virginia residents.”
“It really was extraordinarily irrational,” Favola added, noting that Arlington tourism generates $58 million in annual tax revenue for the state. “I would think that having a dedicated tax… is financially in the state’s best interest.”
The lost tourism revenue will now have to “compete with all other county budget priorities” when Arlington’s FY 2012 budget comes up for adoption in April.
As expected, the renewal of a hotel tax surcharge that is responsible for generating Arlington’s nearly $1 million per year tourism promotion budget was all-but-killed in a House subcommittee this morning. The bill, introduced by Arlington’s Del. Bob Brink (D), was passed by indefinitely — meaning the House version dead unless a member who voted against it changes his or her mind.
An identical bill introduced by Sen. Mary Margaret Whipple passed the Senate last week, however, meaning that the tax renewal will get another shot in House committee. It’s yet to be seen whether the outcome will be any different.
Other bills by Arlington lawmakers have met with mixed results.
Two bills introduced by Del. Brink have managed to pass the Republican-controlled House, however. The bills “address the irregularities discovered during the signature gathering process” for last year’s failed effort to change Arlington’s form of government.
One bill, HB 1646, calls for the name and address of a petition signature gatherer to be present on both sides of the petition form. The other bill, HB 1670, says that “a notary shall not perform any notarial act… that presents a conflict between his personal interest and his official duty.”
One bill passed unanimously, the other passed with only one ‘no’ vote. They will now be taken up by the Democratic-controlled state Senate.