A new massage studio is opening this summer in Pentagon City.
Elements Massage is targeting June 5 as its grand opening at Westpost, the shopping center formerly known as Pentagon Row, at 1101 S. Joyce Street. It specializes in customized and therapeutic massage services.
It’s taking the place of the hair salon Aveda in Suite B10.
While Elements Massage is a national chain, this studio will be independently owned and operated by Annapolis, MD-based Stratus Wellness LLC.
“For the business, the vibrant growth-oriented future of National Landing made it a target location,” wrote owner George Armendariz in the press release.
Demolition of the previous space and build out of the massage studio is expected to start March 8, a Westpost spokesperson confirms to ARLnow.
The shopping center on S. Joyce Street has had a lot of comings and goings in recent months.
In their place have come a slew of independently-owned businesses and attention-getting local restaurant concepts.
Origin Coffee Lab and Kitchen opened in a former Starbucks in January. Late last year, Napoli Salumeria started slinging fresh pasta and sandwiches as a market concept version of the now-shuttered Napoli Pasta Bar in D.C.
In the summer, a “raman-rubbed” barbeque pop-up opened in Bun’d Up.
And there are still more openings to come.
The very popular D.C.-based Chinese-American restaurant Lucky Danger is opening in April in Aebee’s former location.
Champps, which closed early in the pandemic, is being turned into Nighthawk Pizza. That’s a pizza and beer bar whose backers include local nightlife heavyweight Scott Parker. It’s planning to open in the fall.
The full press release is below.
The Elements Massage® franchise system, one of the Nation’s leading massage therapy brands, where every massage is personalized to meet client needs, is pleased to announce the opening of a new studio in Westpost, recently rebranded from Pentagon Row, projected for early summer 2021.
The Elements Massage brand differentiates itself by providing consumers with a highly customized and therapeutic massage service through its industry-leading membership program, the Elements Wellness Program. Founded by a massage therapist, the fundamental core of the Elements Massage brand is to provide a truly customized therapeutic massage service to every client, every session. The brand is also recognized for its industry leading safety ratings. With a focus on creating a safe and healthy environment the brand has implemented comprehensive safety and sanitation measures. These measures include frequent environmental cleaning, requiring all employees to wear face masks and requiring everyone who enters the studio to submit to enhanced COVID-19 screening protocols including body temperature checks and questionnaires. The brand continues to review and adapt these protocols to ensure a safe and welcoming environment.
The studio is independently owned and operated by Stratus Wellness LLC, a local business founded by George Armendariz. As a reformed business executive, George Armendariz was looking for a small business opportunity. Attracted to the health and wellness space, and as a longtime client of Elements Massage, it was a natural first choice. Meeting with the Elements Massage leadership team confirmed the deep commitment to personal health as well as an enterprise built on a foundation of trust and transparency. Franchise owners are highly supported to ensure the company’s core values are consistently applied throughout the network.
“The Elements Massage brand stood out in the wellness field as representing the level of service I want to offer. At Elements Massage Pentagon City our focus will be on therapeutic massage customized for what you need,” said Armendariz. “For the business, the vibrant growth-oriented future of National Landing made it a target location.”
“We are thrilled to work with George Armendariz and welcome Elements Massage to Westpost at National Landing,” said Dan Corwin, Director of Asset Management at Federal Realty. “Elements Massage will join many new additions to the Westpost neighborhood in the past year including Bun’d Up, Origins Coffee and Wild Tiger. Also coming soon is Nighthawk Pizza, which will open in the neighborhood in the fall, expanding the mix of retailers transforming the National Landing community.”
Elements Massage Pentagon City will be located at 1101 S. Joyce Street, Suite B10, Arlington, VA. For more information please call (703) 643-4553 or visit elementsmassage.com/pentagon-
Photo courtesy of Axiom Communications