Around 11:30 a.m. the President arrived at the fire station via motorcade and took the stage to announce his new $1 billion initiative, which he highlighted during the State of the Union address last month. The program particularly targets veterans who have served since 9/11 — a group whose unemployment rate is currently hovering around 13 percent.
“Our veterans are some of the most highly trained, highly educated, highly skilled workers that we’ve got,” said the President. “These are Americans that every business should be competing to attract.”