Amid difficulties for American shopping malls, Arlington’s two malls are betting on new eateries to turn more diners into shoppers.
Management at the newly-renovated Ballston Quarter and the Fashion Centre at Pentagon City say elevated dining options — from Ballston Quarter’s trendy local eateries to newer, healthier options at Pentagon City mall — are becoming an increasingly important part of mall design.
Commercial real estate experts say food options are now the key driver of mall traffic.
A new study released by the International Council of Shopping Centers shows that 40 percent of customers choose which mall they go to based solely on the food there, and nearly 38 percent of those surveyed said healthy options were a priority, according to CNBC.
“People increasingly value experience-based shopping and place higher expectations on how they spend their time,” said Will Voegele, senior vice president of mixed-use development for Brookfield Properties, in an email to ARLnow. “We designed the revitalized Ballston Quarter with the community in mind and our vision reflects a strong focus on experiential retail, innovative food and beverage concepts, and diverse entertainment offerings to create a new all-season neighborhood experience with the density of an urban center that is purposeful, thoughtful and unique.”
Voegele said part of the redesign for Ballston Quarter was to maintain a focus on local vendors for the 25,000 square-foot food hall.
“The uniform array of national names that we associate with the traditional food court does not provide the richness and authenticity that is so important to our mission at Ballston Quarter,” Voegele said. “Families and young professionals still want grab-and-go, but they are also looking for better quality and healthy dining options. Food halls offer the perfect solution in this case.”
Voegele said the new food hall design has gradually supplanted the traditional fast food-oriented food court of the archetypical ’80s and ’90s malls.
“The fundamental design of the traditional mall no longer supports the way people like to shop and dine as consumers are craving visually stimulating and creative experiences,” Voegele said. “The boxy retail behemoths of yesterday are just not practical for today’s landscape.”
“Fashion Centre at Pentagon City has introduced enhanced dining options over the recent years, including Matchbox American Kitchen + Spirit, honeygrow, Sugar Factory and Shake Shack,” management at the mall said in an email. “In addition, the center added modern furniture, finishes and additional seating during the renovation in 2016 to offer an even better experience for shoppers visiting the dining pavilion.”
But does this translate into sales at other retail options in the mall? Voegele said the Ballston Quarter’s food hall, Quarter Market, has seen consistent traffic across all age groups — and events like Quarterfest last weekend boosted its local profile. The study said transactions increase as much as 25 percent at malls with quality food and beverage options, with shoppers who eat at the mall spending 15 percent more per trip.
Shoppers inside Ballston Quarter weren’t so sure. While several said they came for the food hall and loved the dining options, many also said this wouldn’t necessarily translate into going into the upstairs part of the mall to shop.
The Arlington County Board is set to vote this weekend on a site plan amendment that will allow the landlord of the 3600 and 3650 S. Glebe Road buildings to lease the retail space to “retail equivalent” businesses, defined as:
Uses that have characteristics similar to retail such as the hours of operation, the customer base and the level of activity that provide visual interest and create an active street life, but are not retail uses. Uses include but are not limited to museums, galleries, day care uses, medical and dental offices, colleges and universities and hotel lobbies; as well as certain innovative office elements and residential amenities such as fitness centers, community rooms, etc.
The tiny shopping plaza is located in a roundabout between the two buildings, well off the beaten path — north of the busy Potomac Yard Shopping Center in Alexandria but south of Crystal City. To the west, across Route 1, is Arlington’s sewage plant.
A procession of sit-down restaurants has tried and failed to open and attract customers. One even had to put out a press release after they learned that Google Maps was steering would-be customers to an empty plot of land several blocks away. And that’s not to mention the extended closure of the adjacent Harris Teeter store, the block’s biggest draw, following a major sewage backup in 2012.
“The applicant has experienced sustained difficulty in attracting and retaining retail tenants for certain base retail spaces since 2006, when its Retail Attraction and Marketing Plan (RAMP) was approved,” the staff report for the site plan amendment notes.
“This space, along with others, are located on an interior circle drive, off South Glebe Road, and the applicant sites the lack of visibility as an obstacle for retaining retail tenants,” the report adds. “Recently, a physical therapy practice sought to lease a retail space, but could not be certified for occupancy because it is an office use, rather than retail use.”
Currently, the circle is home to a small collection of restaurants and service businesses. Should the County Board approve the change, it may be able to attract other businesses more equipped to survive in the low foot traffic area. No changes are proposed for the Harris Teeter space, the staff report notes.
A developer is planning to raze two office buildings on 601-701 12th Street S. in Pentagon City and build four new towers with residential, office, and retail space.
That’s according to a preliminary site plan filing with Arlington County. The plan also notes that the property’s current occupants — the Transportation Security Administration — are soon leaving the county.
Renderings in the filings from property owner Brookfield Properties depict four buildings planned for the area:
- a 14-story, 240-foot high southwest tower for office space
- a 20-story, 235-foot high southeast tower for residential or hotel use
- a 24-story, 275-foot high northeast tower for residential or hotel use
- a 26-story, 300-foot high northwest tower for residential use, with a penthouse
The company’s proposal says the development will occur in phases and will include “new access to the Pentagon City Metro, upgraded streetscapes and sidewalks, a new internal pedestrian pathway, public open spaces and outdoor seating” as well as public art.
Brookfield’s plans indicate that retail space is planned along the ground floor of the four towers and along 12th Street S.
Tysons-based law firm Venable LLP submitted the proposal, which included a request to make an exception to the site’s limits on building height and density for the project, on behalf of Brookfield.
The document notes that, “the proposal will help address the significant increase in demand for residential housing and hotel space, which will only grow considering the potential for office development in the region.”
The plan says it aims to “ease congestion on surrounding roads by integrating with nearby sites, improving internal circulation, and connecting to Metro.”
The Transportation Security Administration (TSA) is currently using the two buildings on-site and is scheduled to move out next fall, per agency spokeswoman Lisa Farbstein.
“The new building will be located at 6595 Springfield Center Drive, Springfield,” said Farbstein.
TSA announced in 2015 that it would move to Alexandria in a bid to save $95 million over the next 15 years, but the move was later overturned by a federal judge.
Brookfield Properties describes the two, 12-story buildings currently occupied by the TSA as, “aging, obsolete” and “unattractive.”
The county posted the address of the project on its website under “Preliminary Development Proposals” last week. However, the process of obtaining the plans revealed the county’s permitting and zoning offices were adapting the way they process records requests.
What was first proposed as a 280-unit apartment and retail development in the Crystal City/Pentagon City area has grown to more than 300 units.
Last fall, developer LCOR Inc. filed a preliminary site plan application for a 285-unit multi-family and retail development at the intersection of 12th Street S. and S. Eads Street, on the site of a low-slung Verizon building and parking lot.
In February, three months after Amazon announced that it would be building its massive “HQ2” across the street, the developer upped the requested number of units in the 19-story building to 306 units, according to county records. LCOR has said that it will provide additional community benefits in exchange for the added density.
The revised February application also reduced the planned retail space on the ground floor from 12,194 square feet down to 10,908 square feet.
The proposed building will be located at 400 11th Street S. and will feature a mix of one and two bedroom apartments, along with a rooftop recreation space. LCOR Inc. is calling the multi-family and retail development the “12th Street Apartments” and plans also includes a three-level parking garage with 114 spaces, with parking for both cars and bikes.
LCOR purchased the land from Verizon this past summer for $9.5 million, the Washington Business Journal reported, and has said it hopes to break ground in 2020. LCOR Executive Vice President and Principal Harmar Thompson told the Journal he hopes to lease the retail space to a “two-story bar-and-restaurant.”
The developer has been active in the area, previously acquiring the nearby former Department of Defense Inspector General “Paperclip” building, where it built a high-end, 451-unit apartment building called the Altaire.
In December, LCOR teamed up with Crystal City BID to set up an interactive art display on the site of the new development.
Memorial Ride for Arlington Cyclist — A memorial ride is planned tonight in D.C. for Arlington resident Thomas Hollowell, who was killed while riding his bike to work last week near the intersection of 12th Street and Constitution Avenue NW. [Facebook]
Master Bike Plan for Arlington — Planners are putting the finishing touches on which bike infrastructure projects to include in Arlington County’s updated master plan. Currently in: the Army Navy Country Club Connector. Currently out: a connection from the Marine Corps War Memorial to the Roosevelt Bridge. [TheWashCycle]
Grumbles About Pike ‘Premium’ Bus — One outspoken Twitter user is on a mission to highlight the shortcomings of the new Columbia Pike “premium transit network.” Some have said the long-promised bus improvements have been underwhelming and have suffered the same service issues of every other mass transit line in town. However, the same Twitter user’s attempt at a petition to “bring back the Arlington streetcar” only has one signature so far. [Twitter, Change.org]
Walmart Buys Eloquii — Fashion-forward, plus-size women’s clothing retailer Eloquii has been acquired by Walmart. The e-commerce company opened its first bricks-and-mortar location at the Fashion Centre at Pentagon City mall. [TechCrunch, Forbes]
Optimism for Malls — At a Bisnow event in Tysons yesterday, a panel of commercial real estate pros said shopping malls in urbanized areas like Tysons (and, by extension, Arlington) are better off than their more suburban counterparts that are suffering in the era of Amazon. In Arlington, the Fashion Centre at Pentagon City and the soon-to-reopen Ballston Quarter account for a large portion of the local retail industry. [Tysons Reporter]
Reminder: Emergency Alert Test — Expect your phone to buzz and beep just after 2:15 p.m. as part of a nationwide federal emergency alert test. The alert will be sent via mobile carriers and the national Wireless Emergency Alerts system, not via Arlington County’s Arlington Alert. [Twitter]
Flickr pool photo by Tom Mockler
Power Outage at National Airport — Reagan National Airport went dark for several hours last night after a rare power failure. Emergency generators did kick in but only powered a portion of the airport’s systems. [NBC Washington, WTOP, Twitter]
More About Rosslyn’s Pop-Up Retail — “The Alcove, a 5,000-square foot storefront in Rosslyn’s Central Place opened last Wednesday with an activity-packed bang: think kombucha tastings, fabric-stamping, decoupage-making, and more… The Alcove was born when developer JBG Smith offered up one of their properties to the [Rosslyn] BID for a two-month period.” [Washingtonian]
Free Pet Adoptions This Weekend — Adoption fees will be waived at the Animal Welfare League of Arlington on Saturday as part of the annual “Clear the Shelters” event. [DCist]
Recess Changes at APS — “Many APS schools already provide at least 30 minutes of recess, and the new guidelines will help ensure consistency in recess time across all APS elementary schools… Unstructured play and physical activity are an important part of student learning and well-being, and we are pleased to provide this opportunity for our students.” [Arlington Public Schools]
Rep. Beyer on CNN — Arlington’s local congressman, Rep. Don Beyer (D), was interviewed on CNN’s Situation Room last night on the topic of President Trump stripping former CIA Director John Brennan of his security clearance. [Twitter]
Flickr pool photo by Tom Mockler
Construction on the renovated Ballston Quarter mall is coming along.
Signs up at the site still point to a fall 2018 opening for the redeveloped and rebuilt space, formerly known as the Ballston Common Mall.
The 360,000 square foot retail space will also include a 25,000 square foot food hall, which reportedly will have 18 restaurants, including Timber Pizza Co. and Buredo. Trendy D.C. spots Himitsu and Gravitas are also said to be considering opening up eateries at the mall.
At least 400 residential units are being constructed as well, though leasing will begin next year.
Ballston Quarter is just one of a number of major construction projects currently underway in the neighborhood. Crews were seen working on Friday directly across the street from another construction site, Liberty Center, at 4040 Wilson Boulevard.
The mixed-use residential, retail, and office space is scheduled to open for mid-2020 and will be the final piece of a five-building development. VIDA Fitness, a “high end fitness center and spa,” is set to open its first non-D.C. location in the building.
In about a year, the newly renovated Ballston Quarter mall is expected to open. For now, construction workers are plugging away daily at tearing down parts of the old Ballston Common Mall and building up the new development.
A portion of the mall’s brick facade along Wilson Blvd has been torn down, revealing steel beams, concrete columns and a lot of workers. The hole in the side of the existing structure is part of the plan to transform the previously enclosed mall into a more open design with more street-facing storefronts and a courtyard.
The new overhead pedestrian bridge connecting 4201 Wilson Blvd to the mall will be near the new courtyard.
At the intersection of Wilson Blvd and N. Randolph Street, where the Macy’s furniture store used to be, upward progress is being made on what will be a high-rise apartment complex. The tower will have more than 400 units and leasing should begin next year, according to the Ballston Quarter website.
In addition to a few holdouts who remain in place during construction — such as CVS Pharmacy and the Regal Ballston Common movie theater — at least two new businesses have committed to opening locations in the renovated mall: fast casual eatery Mi and Yu Noodle Bar and “eatertainment” destination Punch Bowl Social.
The entire Ballston Quarter development is still scheduled to open in fall 2018.
An Arlington woman arrested earlier this year for a counterfeit handbag fraud has been sentenced to jail time.
Federal prosecutors say 41-year-old Praepitcha Smatsorabudh would buy luxury handbags online, then return high-quality knockoff handbags to the store while selling the real bag online, netting big profits in the process
She was sentenced today to 30 months in prison and more than $800,000 in forfeiture and restitution, according to the U.S. Attorney’s Office.
More from a press release:
Praepitcha Smatsorabudh, 41, of Arlington, was sentenced today to 30 months in prison for running a multiyear scheme to defraud department stores across the country. Smatsorabudh was also sentenced to three years of supervised release, and ordered to pay $403,250.81 in forfeiture and the same amount in restitution to her victims.
Smatsorabudh pleaded guilty to wire fraud on August 3. According to court documents, Smatsorabudh bought brand name purses online and then returned in their place counterfeit purses, which were smuggled into the country from China. She then sold the authentic purses on Instagram for more than $2,000 each. In order to avoid detection, Smatsorabudh made fraudulent returns at over 60 department store locations in 12 states. In total, her scheme defrauded department stores out of more than $400,000.
Dana J. Boente, U.S. Attorney for the Eastern District of Virginia; and Clark E. Settles, Special Agent in Charge of U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI) Washington, made the announcement after sentencing by U.S. District Judge Gerald Bruce Lee. Assistant U.S. Attorney Kellen S. Dwyer prosecuted the case.
David Black Convicted, Sentenced for Wife’s Murder — An Arlington County jury this week found Arlington Ridge resident David Black guilty of murdering his wife. Bonnie Delgado Black was found stabbed to death in her home, which was just blocks from her estranged husband’s house, on April 17, 2015. Yesterday the jury recommended that Black serve two life sentences. [NBC 4, WTOP]
County Board Ditches New Year’s Day Meeting — Eschewing a long-standing tradition of holding its first meeting of the year on New Year’s Day, the Arlington County Board yesterday voted unanimously to hold its 2017 organizational meeting on Tuesday, Jan. 3. “We still will start our year off with the community, but without forcing employees to give up their personal and family time on a holiday,” said County Board Chair Libby Garvey. [Arlington County]
Retail Space for WeWork in Crystal City — The County Board on Saturday voted to convert 440 square feet of the WeWork and WeLive building in Crystal City to ground floor retail space, at the request of WeWork. No word yet on what kind of a retailer may be moving in. [Arlington County]
More on Park Protests — “Our Man in Arlington” columnist Charlie Clark has tackled the dual controversies of the baseball field fence in Bluemont Park (the Board acted on that yesterday, article coming soon) and the proposed Williamsburg Middle School athletic field lights. Clark concluded: “Popular sports for kids, peaceful green parks: competing Arlington virtues.” [Falls Church News-Press]
Evolent Health Stock Soars — As of 10 a.m. the share price for Ballston-based Evolent Health is up more than 12 percent today and nearly 70 percent for the year. The tech firm reported a narrower-than-expected loss and higher-than-expected revenue in the third quarter of 2016. [CNBC, Yahoo]
Board Approves Loan for Apartment Renovations — The Culpepper Garden affordable apartment complex for low-income seniors will receive needed renovations thanks to a $9.9 million loan from Arlington’s Affordable Housing Investment Fund. The County Board unanimously approved the loan yesterday. The renovations are expected to begin in the spring and will require tenants to temporarily move to other units on site while their units are renovated. [Arlington County]
Photo courtesy Ari P.
Arlington won’t be temporarily without an Apple Store, after all.
In an email sent to local customers this afternoon, Apple said its Clarendon store, which has been under renovation since April, will reopen this weekend. A grand reopening is planned for Saturday, Sept. 24 starting at 10 a.m.
“You’ll love what we’ve done with the place,” the iPhone maker said in the email and on the store’s website.
“There’s a lot more to see at your new Apple Store in Arlington,” the email continued. “Stop by on September 24 to take a look at what’s changed and try the latest Apple products, including iPhone 7 and Apple Watch Series 2.”
Some exterior work was still underway outside the store today.
The Apple Store in the Pentagon City mall is scheduled to close for renovations starting this coming Sunday, Sept. 25.
Hat tip to Chaz P.