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South Block Plans New Rosslyn Location in Old Cafe Asia Space

by Alex Koma October 4, 2018 at 3:45 pm 0

South Block will soon bring its array of juices, smoothies and acai bowls to Rosslyn.

The Arlington-based chain is planning its fourth location in the county for the former Cafe Asia space (1550 Wilson Blvd), next to the forthcoming Bash Boxing workout studio, according to founder and CEO Amir Mostafavi.

“Our Clarendon spot has turned into such a busy location, and we’re growing as a company, it just seemed like it was needed for us in that area,” he told ARLnow. “Regulars can attest that if you come in on a Saturday in Clarendon, it’s just packed. So now we can spread out a bit and help the serve community better.”

Mostafavi expects that the Rosslyn location will open in the late spring of 2019, just a few months after South Block opens its third Arlington store in the new Ballston Quarter development. He says both new locations will offer the same line-up as the rest of its shops, including the toast options he’s recently added to his menus.

In an unusual twist of fate, both the new locations will be located next to Bash Boxing’s gyms, with the fitness studio also planning a Ballston Quarter location.

Though Scott Parker, one of the studio’s co-founders, says the pairings were largely a “coincidence,” Mostafavi expects the businesses will easily compliment each other.

“We’re calling it a one-two punch,” Mostafavi said.

Mostafavi says his real estate broker first showed him the Cafe Asia space a few months back as he eyed an expansion. When he subsequently heard from Bash’s backers that they too were eyeing the space, he figured opening up a juice bar right next to fitness studio would make a good bit of sense.

“We’ve always had a really strong relationship with Arlington’s fitness community, so this is just a really good fit,” Mostafavi said.

By the time South Block opens its two new Arlington locations, Mostafavi says he’ll have 10 shops running across the region.

Photo courtesy of @IAmAru

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