Press Club

South Block Planning to Open New Rosslyn Location Next Week

The new Rosslyn location of juice, smoothie and acai bowl emporium South Block is expected to open its doors on Monday.

Located at 1550 Wilson Blvd, the new South Block — the “Arlington born and bred” company’s 10th location — is next to BASH Boxing in the former Cafe Asia space. The 1,300 square foot space includes a mural created by local artists MasPaz and CheLove.

South Block is planning to host a soft opening in Rosslyn starting Monday, August 26. The eatery is scheduled to be open weekdays from 7 a.m.-8 p.m. and weekends from 9 a.m.-5 p.m.

“When I opened my first location, I had no idea what to expect,” said owner and Northern Virginia native Amir Mostafavi, in a statement. “I’m not sure what ‘making it’ really means! I still don’t think I’ve made it… but I hope my story inspires others to pursue their passions.”

A subsequent grand opening event is planned next month. More from a press release:

South Block’s “good vibe tribe” will be out in full force at the Grand Opening “Block Party” on Saturday, September 7 at 9 a.m. The first 100 “Block Party” attendees will receive a swag bag complete with a reusable smoothie cup, sunglasses, and some fun surprises from local community partners. There will be plenty of fun surprises for all who attend while a live DJ keeps the good vibes rolling!

WHO: South Block Rosslyn
WHAT: South Block Rosslyn’s Grand Opening “Block Party”
WHEN: Saturday, September 7, 2019 at 9 a.m. (Store opens to the public on Monday, August 26).
WHERE: South Block | 1550 Wilson Boulevard, Arlington, VA 22209

All proceeds on September 7 will go to South Block’s fundraising initiative, Fruitful Planet, to support the Arlington Food Assistance Center (AFAC), a community-based non-profit that provides supplemental groceries to Arlington neighbors in need. South Block created Fruitful Planet as a way to give back to those in need and build healthy communities. “We believe that small acts can make a big impact! The Arlington community has been so great to South Block… we want to do everything we can to support the community and show love back said Mostafavi.

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