Arlington, VA

The new Rosslyn location of juice, smoothie and acai bowl emporium South Block is expected to open its doors on Monday.

Located at 1550 Wilson Blvd, the new South Block — the “Arlington born and bred” company’s 10th location — is next to BASH Boxing in the former Cafe Asia space. The 1,300 square foot space includes a mural created by local artists MasPaz and CheLove.

South Block is planning to host a soft opening in Rosslyn starting Monday, August 26. The eatery is scheduled to be open weekdays from 7 a.m.-8 p.m. and weekends from 9 a.m.-5 p.m.

“When I opened my first location, I had no idea what to expect,” said owner and Northern Virginia native Amir Mostafavi, in a statement. “I’m not sure what ‘making it’ really means! I still don’t think I’ve made it… but I hope my story inspires others to pursue their passions.”

A subsequent grand opening event is planned next month. More from a press release:

South Block’s “good vibe tribe” will be out in full force at the Grand Opening “Block Party” on Saturday, September 7 at 9 a.m. The first 100 “Block Party” attendees will receive a swag bag complete with a reusable smoothie cup, sunglasses, and some fun surprises from local community partners. There will be plenty of fun surprises for all who attend while a live DJ keeps the good vibes rolling!

WHO: South Block Rosslyn
WHAT: South Block Rosslyn’s Grand Opening “Block Party”
WHEN: Saturday, September 7, 2019 at 9 a.m. (Store opens to the public on Monday, August 26).
WHERE: South Block | 1550 Wilson Boulevard, Arlington, VA 22209

All proceeds on September 7 will go to South Block’s fundraising initiative, Fruitful Planet, to support the Arlington Food Assistance Center (AFAC), a community-based non-profit that provides supplemental groceries to Arlington neighbors in need. South Block created Fruitful Planet as a way to give back to those in need and build healthy communities. “We believe that small acts can make a big impact! The Arlington community has been so great to South Block… we want to do everything we can to support the community and show love back said Mostafavi.

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