A pandemic is raging, the country is sharply divided, and many people and businesses are struggling.
Despite the gloom and doom, however, every once in awhile a glimmer of hope, joy and humanity manages to shine through. Such was the case on Friday, when a couple enjoyed a white tablecloth dinner, complete with wine and flowers, outdoors… at Gravelly Point.
The level of new coronavirus cases in Arlington has receded a bit after reaching a new record over the weekend.
As of Sunday, the trailing seven-day average of daily coronavirus cases reached 75.7 — or 530 cases over the course of a week — a new local record. As of Monday, it’s now 63.3 daily cases, or 443 over a seven-day period, the lowest point since Nov. 21.
When Eddie Kaufholz and his family moved to Arlington nearly five years ago, they were not thinking about starting a business. They wanted to live in a place that was diverse, interesting and full of opportunity, with a school system they could rely on. Arlington fit.
In the years that followed, working out of a home office off Columbia Pike, he consulted with organizations across Northern Virginia and around the country: nonprofits, advocacy groups, mid-sized companies, agencies of various sizes. The work itself was good. But somewhere across all those projects, he started to notice a pattern.
”The agency model has gotten really bloated,” Kaufholz says. ”Layers, handoffs, middle management. The senior people who pitch the work often disappear once it starts. The idea with PILLAR was to strip all of that down; keep senior people on the work, approach each client with humility and care, do world-class strategy and execution, and pass the efficiency back to the client instead of absorbing it as agency margin.”
That thinking, slowly, became PILLAR, the Arlington-headquartered creative, communications and marketing agency Kaufholz founded.
PILLAR, he says, is built on an old idea. ”An idea that has always been possible but rarely practiced: that an agency should be structured to serve the work itself.” The team that delivers the work is assembled around the specific needs of each client and only stays as long as the work calls for them.
”The senior strategist on your kick-off call is the senior strategist writing your messaging,” Kaufholz says. ”Every person on a project is there because the work specifically calls for them.”
PILLAR’s recent work has spanned human rights, executive leadership, higher education, advocacy and direct-to-consumer ecommerce. The roster has included national nonprofits, a national multimillion-dollar direct-to-consumer brand and a number of institutions navigating significant moments of strategic change. The model is built to scale up to be the agency of record for a national brand, or to scale down to design a logo for a neighborhood nonprofit. PILLAR takes equal pride and care in both.
What Kaufholz did not understand when he started, he said, was how much the County itself would matter in making any of it possible. (more…)
Send your holiday packages early this year.
That’s the message from the U.S. Postal Service, which says that the pandemic leading to both operational challenges and a big increase in shipping volumes. That, in turn, may cause delays as Americans rush to ship gifts to friends and family.
This Memorial Weekend: Argentine Festival USA Returns May 23
EVENT HIGHLIGHTS:
Local Dog Adoption Demand is High — “Kim Williams, who volunteers for the Lost Dog and Cat Rescue Foundation of Arlington, Virginia, has tapped into a puppy pipeline of sorts to bring some of Georgia’s homeless pet population to the mid-Atlantic region where they are bombarded by requests for dogs to adopt.” [WMAZ]
American Reducing Service at DCA — “American Airlines is discontinuing service to more than 20 destinations from Reagan National Airport in January, according to new data reported by the Official Airline Guide. Cities and/or airports dropped range from major (New York-JFK; Las Vegas; St. Louis; Minneapolis-St. Paul) to smaller (Jackson, Miss.; Manchester, N.H.; Greensboro, N.C.). Many were served just once or twice per day.” [InsideNova]
Friday, May 29, 2026
8pm (Doors open at 7)
Congratulations on getting through Thanksgiving, whether that meant a large family dinner, a smaller pandemic-appropriate gathering, or a solo holiday.
Today is Black Friday, which usually means large crowds at the malls but will likely be more noticeable in the form of lots of delivery vans criss-crossing local streets next week. As always, but especially this year, please try to shop local whenever possible.
Looking for a home? There are plenty of houses and condos open for viewing this weekend.
Check out the Arlington Realty website for a full list of homes for sale and open houses in Arlington. Here are a few highlights:
This sponsored column is by James Montana, Esq. and Doran Shemin, Esq., practicing attorneys at Steelyard LLC, an immigration-focused law firm located in Arlington, Virginia. The legal information given here is general in nature. If you want legal advice, contact James for an appointment.
It’s Black Friday. We’re online shopping, just like you are! But we’re also here to tell you the immigration news, and this week brings a major personnel shift: President-Elect Biden has announced that Alejandro “Ali” Mayorkas will be nominated to become the new Secretary of the Department of Homeland Security.
Ryan Miller is a familiar face on ABC 7 as its fill-in meteorologist, but he has garnered a new following over the last several months as the host of ABC 7 On Your Side’s Outside the Classroom.
When schools closed in March because of COVID-19, Miller — a Washington-Liberty High School science teacher — made a simple inquiry at the station where he works about recording a few lessons that students can watch at home to keep learning.
Restaurants Get Ready for Winter — “On November 6, TTT’s expansive rooftop bar unveiled a permanent structure with a retractable roof and sliding glass walls that can be heated when the air is chilly. Iricanin hopes the addition will keep the rooftop in use during the winter months. The new structure can seat up to 60 diners with social distancing. Ambar, meanwhile, is poised to open a winter garden in its rear parking lot with a similar heated structure that can accommodate 60 to 70 guests, pending final approval from the county. ” [Arlington Magazine]
Leaf Collection Update — The second pass for Arlington County’s vacuum leaf collection is set to begin Saturday and run through Dec. 19. [Arlington County]
