The Arlington County Police Department revealed a new tool today (Monday) to discourage drunk driving as the region gears up to celebrate the Fourth of July: a bright pink BMW.
The “SoberRide Vehicle,” developed in partnership with the Washington Regional Alcohol Program and ride-hailing service Lyft, is a redesigned 2004 BMW 330ci, seized following a drug conviction. Wrapped partially in eye-catching pink, courtesy of Lyft, the vehicle will be on display at community events and areas with nightlife to remind Arlington residents not to drive under the influence.