Email may be one of the internet’s oldest technologies, but email newsletters are all the rage right now.
The reason for the recent resurgence in popularity is the medium’s simplicity: if you’re a media outlet, email newsletters let you reach readers directly, without being subject to a Facebook algorithm or a Google ranking. If you’re a reader, it’s an easy way to scan the day’s headlines without having to type in a bunch of URLs into a browser or scroll through endless social feeds.