Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
The next time you get direct marketing mail don’t be so quick to throw it out without at least taking a look. Consider that Lee Garvey and the employees at Click2Mail may have been the people working hard to get the materials into your mailbox.
Garvey worked for years at the U.S. Postal Service, starting as a mail carrier in Arlington and moving into other roles, before founding Click2Mail in 2004. His time as a mail carrier exposed him to a lot of local customers who encountered the same problem: They easily could send out a few letters at a time but had difficulty handling large groups of mail.
So Garvey launched a service to make it easier.
“If you’re just mailing five or 10 letters, it’s easy. But when you get into the higher numbers you have to have a system and a postage meter and all that stuff. So I set out to create an online system,” Garvey says. “I’ve experienced the problems we solve for our customers and the way I got started was identifying a problem and finding a way to solve it.”
The small business digitally creates many types of marketing mail, such as when a business sends out hundreds of postcards to advertise a promotion. Click2Mail also can personalize communications so that a car dealer, for example, can send a letter that personally addresses a customer and mentions the type of car the customer recently purchased. Another service is to offer quick turnarounds for “just in time” communications, which tend to be more time sensitive. Garvey says that if a customer submits a digital file by 8 p.m. on a weekday, Click2Mail often can send out personalized notifications as quickly as the next day for a fraction of what such a service used to cost.
“The sender of the postal mail doesn’t have to do anything. They send to us their assets and documents and mailing lists and we take care of the rest,” Garvey says.
Garvey launched Click2Mail while still working at the Postal Service. USPS officially ran it for three years but then decided not to oversee the service anymore. Around that time, Garvey ended up leaving the Postal Service and branched off Click2Mail as a separate entity. The business still partners with USPS, among others, and can be accessed both through its own website and through the Postal Service’s.
Click2Mail has an office in Clarendon and 15 employees who work throughout the United States. Garvey is a huge believer in allowing staff to work remotely at least a couple days a week — even the local employees — and relying on video conferencing for staff collaboration. He says the concept is “one of the benefits of having a largely digital business.”
The Click2Mail team has experienced ups and downs with the fluctuating economy and people’s changing desires to send physical mail, but it currently is in the process of expansion. The business is looking to hire new employees and is revamping its website. Click2Mail has also gained positive exposure thanks recent recognition from Entrepreneur as number 203 on the magazine’s list of the 360 best and most well-rounded small businesses in America.
“We’re very happy with the place where we are and we’re growing,” Garvey says.
Another positive industry trend, Garvey notes, is one that surprises many people: Traditional mail marketing and advertising is back on the rise.
“Businesses that years ago decided that they were going to go all digital and start sending everything by email… they discovered that the level of attention that’s paid to that type of thing is shrinking,” Garvey says. “People are throwing money at the digital world and discovering it’s not as effective as it used to be and the effectiveness of direct mail is increasing.”
Part of that shift may be due to an “everything old is new again” attitude and a “snail mail” revival thanks to millennials. Garvey explains that each year the Postal Service does a household survey and within the last year “they discovered that millennials are very enthusiastic about physical mail.”
But Garvey knows that going about direct mailing completely in an old school fashion isn’t sustainable in the long term. That’s why Click2Mail has continuously updated and modernized its services. It taps into the trend of companies integrating outsourced microservices.
“We have been following closely and adapting our services to that type of model,” Garvey says. “It’s an old thing in a lot of people’s minds, the idea of postal mail. But we’re doing it in a very modern, very technologically savvy way that gives people the opportunity to create mail in a ‘just in time’ fashion that you never could have imagined just a few years ago.”
It looks like a ramen noodle restaurant is coming to the former Amsterdam Falafelshop space in Clarendon.
Saul Centers, which owns the building, now lists “Hanabi Ramen House” on its leasing chart for the retail bay at 3024 Wilson Blvd.
No additional information was immediately available about the restaurant nor when it may open.
Separately, the leasing chart shows a portion of the space currently occupied by Pete’s New Haven Apizza — the portion at the corner of Clarendon Blvd and N. Garfield Street — as available for lease, though Pete’s is still listed as the tenant for most of its existing space.
Peter’s co-founder Joel Mehr confirmed to ARLnow.com that it is planning to downsize its space while staying in Clarendon. He added: “We are still working out details with our landlord, so it’s not a done deal yet.”
Rumors had previously swirled in commercial real estate circles regarding Pete’s status in Clarendon and whether Chipotle might have been poking around for a potential Clarendon location.
ACFD Battles Fire in Fairlington — Firefighters from Arlington, Alexandria and Fairfax together helped to battle a kitchen fire in a Fairlington condominium this morning, preventing it from spreading further. S. Abingdon Street near Abingdon Elementary was blocked for part of the morning as a result of the emergency response. [Twitter, Twitter]
ACPD Cracks Down on Fake IDs — An Arlington County Police Department campaign to crack down on fake IDs, in partnership with Clarendon bars, has netted more than 450 fakes since May. At one point this summer, according to a manager, Don Tito collected about 20 fake IDs per week. [WJLA]
Metro Pulls 4000 Series Cars — Metro has removed all 4000-series railcars from service to due safety concerns. Rep. Don Beyer (D-Va.) said he asked the agency to prioritize 8-car train service on the Blue Line while the railcars are out of service. Metro’s general manager “assured me there’d be very little impact to BL riders,” Beyer tweeted. [WMATA, Twitter]
Sietsema Lauds Ambar — Ambar’s new Clarendon outpost not only lured the Washington Post’s Tom Sietsema west of the Potomac River, but it received 2.5 out of 3 stars from the restaurant critic. Sietsema’s main gripe: too much noise. “Surely the same folks who dispense so much good will and satisfying food can solve a problem like disquiet,” Sietsema wrote. [Washington Post]
Post Profiles Old Dominion Neighborhood — The Washington Post’s continued anthropological study of Arlington’s neighborhoods in the real estate section has this week brought it to the Old Dominion community. A pair of recent homebuyers said they liked that Old Dominion “had a neighborhood feel and was also walkable.” [Washington Post]
Big Wins for Arlington at NAIOP Awards — Arlington County fared well at the 2016 NAIOP Northern Virginia commercial real estate awards on Wednesday. Among the local projects being recognized were the Bartlett in Pentagon City, WeWork/WeLive in Crystal City, Arlington’s Dept. of Human Services building along Washington Blvd and Opower in Courthouse. [NAIOP]
Photo courtesy Peter Golkin
Although coffee is readily available at the office when Local News Now Founder Scott Brodbeck arrives, he typically brings his own. He knows that he’ll need the earlier jump start before leaping right in at the office and turning on the police scanner while sifting through readers’ news tips.
While the business aspects of Local News Now and much of the daily writing for local news website ARLnow.com are done at the MakeOffices Clarendon home base, covering news means being ready to go out on assignment at any given time.
“For us, the location is great. Being able to walk to so many things has been huge,” says Brodbeck.
Obviously, there’s far more to Arlington than just Clarendon, but being based at such a central location in the county makes for easy transportation to story locations. Staff usually walk, run or drive to stories, although Brodbeck explains that they have not yet delved into a very Arlington-esque mode of transportation while on the clock.
“We haven’t biked to any stories yet, but it’s something we’re considering,” he says with a laugh.
On one particularly busy news day last month, Brodbeck took the short walk from his office to a ribbon-cutting ceremony for the newly opened Hyatt Place Hotel in Courthouse. He snaps photos and listens to speeches from corporate and county leaders as dozens sip champagne to celebrate the new development at the space previously occupied by Wilson Tavern, and Kitty O’Shea’s before it.
(Brodbeck refrained from imbibing the bubbly on the job, but isn’t opposed to an after-working-hours beer from one of MakeOffices’ kegerators.)
Along the way to the event, Brodbeck does what reporters do: He keeps an eye out for other potential stories. That means taking photos of progress at two nearby construction sites, investigating a “temporarily closed” sign at Five Guys (it has since reopened) and making a note to stop at the just-opened Blumen Cafe after the ribbon-cutting event.
Business does not come to a halt at Local News Now headquarters when Brodbeck and other reporters are out in the field. Back at the office, Director of Sales and Business Engagement Meghan McMahon gears up to meet with advertising clients. For her, location is also key for conducting work tasks.
“I work with a lot of local Arlington businesses. Being able to run in and out of the office to meet people… is very convenient,” she says.
McMahon’s life recently changed with the birth of her daughter and now another important aspect comes into play daily: balancing work life with being a mom.
Returning to a coworking space after maternity leave at first seemed overwhelming for McMahon, who suddenly had to factor breastfeeding into her daily routine. “When I first came in I saw that everything’s glass, everything’s open. I wondered where my privacy would be,” she says. “I was a little stressed about how to be in a working office environment and also be able to pump and do the things I have to do to be a new mom.”
But it turns out that MakeOffices Clarendon has an amenity McMahon wasn’t aware of at first. There are small, completely private, secure rooms called “wellness centers” that she now takes advantage of twice each work day.
“That was a sense of relief for me,” she says. “I can take a few minutes out of my day and go relax in the wellness rooms… It gives me 20 minutes of alone time so that I can get ‘mom stuff’ done.” (more…)
A Manassas-based brewery is hoping to open a location in Clarendon.
Heritage Brewing Co. has started a Kickstarter campaign with the hopes of raising $30,000 in startup costs to open a brewpub and coffee roastery on Fillmore Street, between Wilson and Clarendon Blvds.
So far, the company — which launched in 2013 with the help of another Kickstarter campaign — has raised just over $2,200.
Says the Kickstarter page:
We’ve found a vacant restaurant space in Clarendon, Arlington with the vision of making it into a fully functioning nano-brewery, coffee roastery, and small plate restaurant.
The Market Common location will be open 7 days a week with snacks in the morning and small plate meals throughout the afternoon and evening, paired with our barrel series and flagship craft beers.
In partnership with our sister company Veritas Coffee we will run a full fledged coffee bar every morning and afternoon featuring our patented cold press coffee as well as pour over and packaged varieties.
Our award-winning barrel series beers have long needed a space to call their own. In the new location, we envision giving them a chance to shine. We’ll offer barrel releases monthly, and limited edition beers aged on-site in both a variety of barrels and a seven bbl foder for unique flavor additions.
We imagine the space built out to fit our proud industrial American aesthetic. Plenty of wood barrels actively aging our beers for your enjoyment, and accents of their likeness spread throughout to adorn the space.
Your help and donations will go to outfitting the bar, purchasing glassware, barware, merchandise, fridges, menus, and paying for initial salaries of new hires. This is no small undertaking and the support we asked for during our initial start up was instrumental in the making of our success.
Government offices, courts, libraries and schools in Arlington County will be closed Friday for the Veterans Day holiday.
Parking meters won’t be enforced and ART buses will operate on a Saturday schedule. County-run pools will be open and trash and recycling collection will proceed as normal, however.
On Friday at 1 p.m., an annual Veterans Day ceremony will be held in Clarendon.
Via Arlington County:
Arlington American Legion Post 139 is holding a ceremony at 1 p.m. at the War Memorial in Clarendon Central Park at Clarendon Blvd. and Wilson Blvd. The ceremony will honor current service members and all veterans and remember those we have lost. There will be a special recognition of the 50th anniversary of the Vietnam War honoring Vietnam era veterans.
Photo courtesy Peter Golkin
The employees at Winking Fish have a knack for thinking “outside the bowl” to make you notice a business. Other people’s businesses, that is.
If you have lived in, worked in, eaten in or passed through Arlington during the past eight years, the odds are good that you’ve spotted the creative strategy and design firm’s work at least once.
Perhaps you’ve seen their branding and design work for the Columbia Pike Revitalization Organization, such as the lamppost banners and marketing materials for popular events like the farmer’s market, wine and craft beer festival, movie nights and jazz festival. Or maybe it’s the menus and promotional items they design for Vintage Restaurants Group — which owns Ragtime, Rhodeside Grill and William Jeffrey’s Tavern in Arlington and Dogwood Tavern in Falls Church. They also do pro bono work for the Arlington Free Clinic.
Director of strategy and engagement Maria Gallagher says working with local clients — in addition to national clients like LinkedIn and the Cure Alzheimer’s Fund — is important to the whole four-person Winking Fish team.
“We’ve got a pretty solid mix of some nationally-based clients… and a really nice mix of local Arlington businesses,” she says. “It’s nice when you’re supporting the businesses around you and then you’re seeing your work in action, too.”
The Winking Fish employees’ tasks vary a bit from day to day, but they all revolve around developing and maintaining businesses’ identities. Gallagher spends her time contemplating communications and messaging strategies while art director Parisa Damian sketches out ideas and digitally designs marketing materials.
Meanwhile, senior graphic designer Robyn Davis examines color swatches to determine which visual elements fit best with a particular client’s style. “I haven’t been able to do anything ‘pretty’ in a while because I came from an academic environment where it can be kind of boring,” Davis says. “It’s nice to be able to do different kinds of work.”
There is one thing, though, that remains the same each day: The team members get a lot of “together time.” A lot of together time.
Gallagher is married to Winking Fish principal Kieran Daly, and they’ve been friends with Damian and Davis for years. The four work together in a row of three adjacent offices and spend time together outside of work. Plus, they have lunch together nearly every day — sometimes on-site in the MakeOffices Clarendon lunchroom and sometimes at nearby restaurants. “It’s kind of nice to have that break and down time together,” Gallagher says.
Having an office in the coworking space has strengthened not only their connections with each other, but also with other businesses at MakeOffices Clarendon.
“Within two weeks [of moving here] we had a new website client,” Daly says. Fostering such connections was part of the whole plan, Gallagher explains. “That is one of the reasons we were thinking about a space like this, for the business networking it naturally promotes,” she says.
In addition to drumming up new clients, being in the coworking space creates an environment for learning different business strategies. “There’s a lot of natural opportunity to get different perspectives on running a small business. That’s a big plus,” Daly says.
One learning opportunity the Winking Fish employees especially appreciate is the once-a-month breakfast MakeOffices hosts, which includes various tenants as guest speakers.
“I went to one of those and realized I had no idea that kind of business was here in the building,” Gallagher says. “It’s nice to hear about those working models and how people are challenged and overcoming some challenges.”
For a creative firm like Winking Fish, image really is everything. The team finds that the coworking space portrays a positive, professional image to clients who visit. “It’s always fun to bring someone in here for the first time,” Gallagher says. “Everyone always comments on the energy. It’s vibrant.”
Daly explains that even though Winking Fish was in its previous building for five years, the space wasn’t very conducive to interacting with the other people there. “There really is a great energy change for us,” he says.
A standalone space also doesn’t offer the same flexibility, Daly says. “As a smaller business it’s nice to be able to have the option to add another office a couple of doors down if we need to and not be locked into a five-year term on an office space that might be too big or too small.”
And as an added bonus, “We don’t have to empty the dishwasher,” he says, laughing.
Someone apparently brought their baby blue Bentley to Saturday’s Halloween bar crawl in Clarendon — but didn’t pay enough attention to the temporary no parking signs on Wilson Blvd.
The $200,000+ coupe, with New York tags, was towed by Redman Fleet Services, the towing provider to the Arlington County Police Department.
No additional information was immediately available.
Photo courtesy Clarendon Nights
The following is the third in a weekly series of articles about a “day in the life” of companies at the MakeOffices coworking space in Clarendon. The mini-series, which will run this fall, is sponsored by MakeOffices.
Move over Willy Wonka, the employees at SharpSeat are now the ones offering golden tickets. Whether for concerts or sporting events or theater performances, SharpSeat hooks up secondary market buyers with their dream tickets. The service essentially “is like StubHub, but cheaper,” say co-founder Andrew McCulloch.
He and the other two co-founders, Mike Williams and Brad Kurtzman, met while attending James Madison University and moved to Northern Virginia to take jobs after graduating. They attended a lot of ticketed events upon moving to the area and found themselves giving advice to friends looking to buy good tickets, too. But there was one major problem.
“There’s a ton of fees that we got sick of paying when shopping around on other sites,” McCulloch says. “We saw an opening in the secondary ticket market.” That’s when they decided they could do it better.
The three did a lot of research on secondary market ticket sales and ended up using their industry knowledge to start SharpSeat as a side project. “We found the average person didn’t know to look any further than Stubhub for secondary [tickets]. We saw an opportunity there to give them a better alternative,” Williams says.
They all eventually left their jobs to work full-time on SharpSeat. “We basically wanted to find a way to make tickets cheaper for the end customer,” McCulloch says. “We knew if we could find a way to keep costs down and still get access to the same tickets the big guys were getting, we could pass the savings on to customers.”
Their average day is a lot different now. The employees live in Virginia Square — two live together and the other lives down the street — so the MakeOffices Clarendon location where they work makes for an easy commute.
“One of the best parts is not having the commute around D.C.,” McCulloch says. He also found it important to stop working from home every day. “Keeping work and life separate was big for me because working in my kitchen all the time I’m [distracted]… Plus, here we’re surrounded by a bunch of other entrepreneurs that are getting things done.”
Being among other entrepreneurs has helped the employees stay motivated when doing their daily tasks, which include maintaining the website, coordinating with site developers, researching what events are coming up and fielding calls from the customer service team. And according to Williams, one of the big challenges they constantly face is marketing.
“For every business, [marketing] is probably 90 percent of the battle,” he says. “Just getting the word out there and getting people to visit the site, more than just your family and friends.”
Thanks to the business’ growth since launching two years ago — there is currently about $2 billion worth of tickets listed on the site, although it fluctuates seasonally — the team recently has been able to hire out for help with that marketing burden.
“Now we’ve hired a marketing firm to help us and we’re really looking to expand,” Kurtzman says. “This is our first business so we kind of learn as we go. We had to teach ourselves everything.”
They also outsource much of the customer service to a team in Chicago, but not all of it. The co-founders all use their venue expertise to give advice to customers who contact them looking for tips on purchasing the best tickets.
“So often people ask what’s the best value and where’s the best place to sit,” says McCulloch. “We know where you’re going to get a better value… Just little intricacies like that help out when we’re talking to clients.” Williams agrees, adding, “We have good knowledge of all the D.C. venues so we help people out” with getting the best ticket for their money.
To remain experts in the industry, the three often do offsite work — attending different types of events locally as well as traveling to other cities to check out their venues. “Obviously, it’s really fun to do that, but it is a part of what we have to do [for research],” Williams says.
Kurtzman explains that traveling to sites is how they gain knowledge of the best seats so they can offer direct customer support. “StubHub doesn’t really do that kind of thing,” he says.
When the SharpSeat employees aren’t traveling, they take advantage of the amenities in the MakeOffices Clarendon coworking space.
“Getting dedicated office space around here… is pretty unrealistic, especially for a small company like us,” says Williams. “Even for something half as nice as this, if you want a dedicated space the rents around here are so much that it just never really made sense to us. When this space opened up we couldn’t believe how cheap it was for what you get.”
One of the perks included in that price is a set of rotating taps of regionally-brewed beers. The SharpSeat co-founders say they like to head to the kitchen to try out new brews, relax and meet employees from the other businesses in the coworking space.
“Plus, I love the massage chairs,” Brad says, as the others laugh. “I usually use them once a day.”
Between the MakeOffices benefits and the satisfaction of doing a job they love, the SharpSeat team experiences something many typical employees don’t: They actually enjoy going to work.
“At my old job, I hated going to work. Now I love coming to this office,” Kurtzman says. Williams agrees, saying with a smile, “It’s kind of crazy that we’re voluntarily coming into an office after we wanted so badly to get out of one.”
Another Clarendon restaurant has bit the dust.
Amsterdam Falafelshop has closed its location at 3024 Wilson Blvd permanently, an employee confirmed. Workers were clearing out remaining items from the eatery today.
The restaurant first opened two years ago, serving create-your-own falafel sandwiches and bowls for lunch, dinner and late night customers. It’s at least the eighth restaurant to close this year in Clarendon alone and is one of more than two dozen restaurant closures throughout Arlington.
Amsterdam Falafelshop has three remaining locations in the District, according to the company’s website.
Hat tip to @hitmanBW
“We are happy to report that Gibbs has been returned to us!
Gibbs had been wandering around for a few hours early Sunday morning, and then happened upon a woman that thought he was a stray, and he hopped in her car. She went to the Petco on S. Van Dorn that Sunday to buy him food, a leash, etc. When she told the employee she found a dog, they took down her information and gave her the Arlington animal shelter info. They also asked to see pictures of Gibbs.
When the same employee (Josh!) went to work today and saw Gibbs on the flyer we dropped off yesterday, he recognized him and called the woman and told her to call us… All the stars aligned! He is skinny and tired, but he is happily sleeping under his favorite Redskins blanket.”
Earlier: A Clarendon couple just got the bad news that their beloved dog had run away — while on their honeymoon in Belize.
Now the couple is getting the word out about their Chihuahua mix, Gibbs, hoping that a Good Samaritan in the Shirlington or Fairlington area might have found him and brought him in.
They’re also offering a reward.
Here’s what Monica had to say about what happened:
Hello! I am a 10 year resident of clarendon and lifetime resident of NoVa… and my rescue dog is a 6 year resident of Clarendon. He was rescued from Lucky Dog Animal Rescue in 2010. He is a frequent visitor of the Clarendon Dog Park.
Unfortunately, last Sunday 10/23, my dog, Gibbs, (named for Joe Gibbs of Redskins fame) decided to make a break for it while at his dog sitters house while we were out of the country in Belize on our honeymoon. We found out about his great escape on Wednesday 10/26 right before we had to leave our resort (and therefore had no wifi connection in the jungle in Belize).
Our wonderful dog sitter hired a dog tracker at Pure Gold Pet Trackers, who followed our dogs trail to the 7-Eleven at 2815 S. Wakefield Street in Arlington (Shirlington area). The trail suddenly stopped, so they believe a Good Samaritan picked him up. He is extremely friendly with people and dogs, so we believe he isn’t still on his own. He would have convinced someone to bring him in based on his charm and good looks.
He did not have his collar on when he went missing, so we are afraid the good samaritan is not aware that he has a good home!
Posters that Monica is sending out say that Gibbs is “friendly but frightened — do not chase!” The posters also note that Gibbs had no collar but is microchipped.
Anyone with information about his whereabouts is asked to call 571-224-3241 or 703-629-1970.
A group of the orchestra’s musicians set up shop next to the Clarendon Metro station and invited random passersby to pick up a baton and conduct them. Their guest conductors ranged from small children to senior citizens.
“As we launch our 11th season, we want to raise our profile in the community,” said the Philharmonic’s president, Anne Wengrovitz.
The orchestra’s concerts are free and open to all ages, with donations accepted. Sunday’s concert, which will feature a collaboration with local dance troupe Bowen McCauley Dance, will be held at 4 p.m. at the Kenmore Middle School Auditorium (200 S. Carlin Springs Road).
Board Holds Pike Transit Station Meeting — Updated at 10:45 a.m. — More than three-and-a-half years after it was first revealed by ARLnow.com that a prototype bus stop on Columbia Pike cost more than $1 million, the discussion of less expensive bus stop alternatives continues. The County Board last night held a work session with staff to discuss the current status of Pike transit station planning, ultimately voting to approve the County Manager’s design recommendations. [Arlington County]
APS High School Boundary Refinements — The next step in what promises to be a contentious process of adjusting Arlington’s high school boundaries will take place tomorrow. A community meeting is planned at the Washington-Lee High School cafeteria starting at 7 p.m. Thursday. [Arlington Public Schools]
Cemetery Bike Ban Starts Today — Starting today, only loved ones visiting a grave or niche will be allowed to ride a bike in Arlington National Cemetery. That nixes a commuter route through the cemetery that some cyclists used to avoid busy roads elsewhere in the county. [ARLnow]
Clement Attacks Pay Raise Proposal — Arlington County Board Chair Libby Garvey’s pay raise suggestion is opening her up to attacks from challenger Audrey Clement. “The problem is [the] County Board doesn’t do much work, unless you consider rubber-stamping done deals ‘work,'” Clement told supporters via email. Clement also is criticizing a plan to add an extra high-occupancy lane to I-395 and, in response to local noise complaints, calling on NASA to develop quieter helicopters. [InsideNova, Audrey Clement]
Stalled Cab Company May Retain Permits — Arlington County Manager Mark Schwartz is recommending the County Board give All Access Taxi, which specializes in providing wheelchair-accessible transportation, two more years to get its service off the ground. Currently, the company has only one cab — and 49 unused permits. [Washington Post]
Local Ghost Stories — ‘Our Man in Arlington’ columnist Charlie Clark has received recent reports of ghostly encounters from “reliable sources” at several local places: at Arlington Hall, along George Mason Drive; at the Overlee swim club and a nearby home; and at an 18th century home in McLean that was torn down last month. [Falls Church News-Press]
Pamplona May Open in December — Pamplona, a new Spanish restaurant in the former SoBe space in Clarendon, is hoping to open “by the end of the year.” James Martin, a 29-year-old rising culinary star, will be the restaurant’s executive chef. He hopes Pamplona will win the kind of critical acclaim that can “put Clarendon on the map.” [Northern Virginia Magazine]
The following is the second in a weekly series of articles about a “day in the life” of companies at the MakeOffices coworking space in Clarendon. The mini-series, which will run this fall, is sponsored by MakeOffices.
Just like former Utah Jazz point guard John Stockton made a career of enabling Karl “The Mailman” Malone to score, the workers behind LeagueApps spend every day making assists. They strive to set up every community team that uses their management service with a slam dunk experience.
The app-based service provides a management platform and web presence for youth and recreational sports teams. It organizes tasks such as online registrations, schedules, score databases and payment collection. “It’s kind of like an all-in-one app for sports organizers to facilitate all the logistics of their registration and what they need to do during the season for communicating with their members,” says Steve Parker, LeagueApps co-founder and chief technology officer.
The service has about 50 employees in two offices: one in Arlington and one in New York. Although the New York contingent works out of a standalone office, Parker says the Arlington employees benefit from being in the MakeOffices Clarendon coworking space. “One of the things that I like, and I think everyone likes, is being around these other companies. The energy of this place is great,” he says. “As a company, we see the value in having a nice working environment for people. [It’s] an intangible benefit that will pay dividends because they’ll feel more motivated and productive.”
Each day starts with the team having a stand-up meeting to go over what each person is working on, then the team disperses for their tasks. Although a lot of research, planning and strategy occurs in the Arlington office, much of what happens daily at this location is writing and testing code. Some businesses consider that an insular activity that can be performed remotely, but Parker believes staff members benefit from collaborating at the office.
“We can have in-person, live interactions, which are so valuable,” he says. “There’s a lot of questions that come up, issues that we encounter. Being able to talk through things and go to a whiteboard and discuss it live instead of just typing it… is a lot easier and more efficient.”
Having the two offices in different cities also creates a natural separation between the different tasks performed at each. Arlington houses the team behind the software platform and is considered the LeagueApps technology and product hub, whereas the New York office has a greater focus on business aspects such as sales, management, marketing, finance and customer success. “It’s a nice, clean delineation between what we do and they do,” Parker says.
The environment doesn’t just have a positive effect on employees. The conference rooms come in handy on the days when employees bring in clients for meetings. “The conference rooms and breakout rooms are key. We use those all the time,” says Parker, noting that clients are impressed when they visit the space.
So far, the business model appears to work. Parker says LeagueApps has nearly doubled in growth each year since its launch in 2011. “Just like any startup we’ve worked out a lot of kinks and have gotten to a point where we have a good model and we have a strong product-market fit. We’re continuing to refine that,” he says.
On occasion, the refining happens while interacting with employees at the other businesses in the coworking space. “Sometimes there’s technologies that we’re using that we can have conversations about and gain some quick insights,” says Parker.
One business improvement that has helped LeagueApps is choosing a handful of sports to focus on — such as lacrosse, soccer and baseball — and catering the platform to each, rather than having one generic platform that could be used for all sports. Customers get more value with the sport-specific focus because “different sports have slightly different ways of doing things,” Parker explains. “So we’ve built our platform to be customizable to all the different things that sport organizers do… our account executives and our support services are all tailored by sport.”
Although the team buckles down and works hard at the office, there’s plenty of room for being social. Such as when amidst the quiet typing and clicking, one employee nonchalantly teases another and everyone laughs. That spirit spills over from the work day into evening happy hours, sometimes on-site (MakeOffices provides a selection of locally-brewed beer on tap from four kegerators in the kitchen) and sometimes at nearby Clarendon watering holes.
“The space and location are good for team building activities,” Parker said.
The incident happened around 1:40 a.m. Sunday morning.
Police showed up and tried to restrain the man, who proceeded to resist and kick the officers, according to a crime report.
ASSAULT ON POLICE x2, 161023003, 3100 block of N. Wilson Boulevard. At approximately 1:40 a.m. on October 23, a fight ensued inside a restaurant. Multiple officers approached a subject who was wrestling a bouncer and attempted to remove him. In the process of being removed, the subject bit two bouncers. When the subject was handcuffed, officers attempted to remove him from the premises but he wrapped his legs around a support pole and refused to let go. He continued to not comply and kicked two officers in their faces. Dylan Monroe Mack, 25, of an unknown address, was arrested and charged with malicious wounding, assault on police, assault & battery, disorderly conduct, and drunk in public.