The BID, formed last year after the Arlington County Board approved its creation in December 2010, is busy shaping Ballston’s identity around the area’s strength in the science and technology sector. It’s emphasizing entrepreneurship, innovation and creativity as part of its new branding campaign.
“Ballston is home to an impressive roster of influential, innovative organizations including DARPA [Defense Advanced Research Project Agency], NSF [National Science Foundation], Accenture and Virginia Tech,” the BID said in a press release. “Ballston is the place where innovation and entrepreneurship converge. Where the best ideas are discovered and thrive with the support they need to flourish.”