A “soft opening” for the new Ballston location will be held starting on Monday. The location’s normal weekday hours will be 7 a.m.-8 p.m., with weekend hours of 9 a.m.-7 p.m.
South Block will be holding a “block party” in two weeks to celebrate its grand opening, with proceeds from the event benefiting the Arlington Food Assistance Center. More on that, via a press release, below.
Locally owned South Block, northern Virginia’s first juice bar known for amazing acai bowls, smoothies and juice, celebrates its ninth location with a Grand Opening “Block Party” on Saturday, April 6 in Ballston Quarter. South Block first opened in 2011 in a 700 square foot space in Clarendon on a mission to “Build Healthier Communities…One Block at a Time!” The Ballston location is more than 1300 square feet and is located next to the future Ballston BASH Boxing in the newly renovated Ballston Mall on N. Randolph Street.
“When I graduated from Virginia Tech I lived in Ballston before I opened the first South Block. It’s where the seed was planted, and now, more than 15 years later I am so excited to go back to my roots and open our ninth location. I have a strong connection to this community and am honored to be a part of the flourishing neighborhood,” said South Block’s Founder and CEO, Amir Mostafavi.
South Block’s “good vibe tribe” will be out in full force at the Grand Opening “Block Party” on Saturday, April 6 at 9:00 a.m. The first 100 “Block Party” attendees will receive a swag bag complete with a reusable smoothie cup and sunglasses plus the chance to win a $100 South Block gift card. A live DJ and boxing demonstrations by BASH boxing will keep the good vibes rolling!
WHO: South Block Ballston
WHAT: South Block Ballston’s Grand Opening “Block Party”
WHEN: Saturday, April 6, 2019 at 9:00 a.m. (Store opens to the public on Monday, March 25).
WHERE: South Block | 700 N Randolph St, Arlington, VA 22203
All proceeds on April 6 will go to South Block’s new fundraising initiative, Fruitful Planet, to support the Arlington Food Assistance Center (AFAC), a community-based non-profit that provides supplemental groceries to Arlington neighbors in need. South Block created Fruitful Planet as a way to give back to those in need and build healthy communities. “We believe that small acts can make a big impact! The Arlington community has been so great to South Block… we want to do everything we can to support the community and show love back. We are ‘One Block!'” said Mostafavi.
South Block’s Ballston Quarter location will have a soft opening starting March 25 and will be open weekdays 7:00 a.m. to 8:00 p.m. and weekends 9:00 a.m. to 7:00 p.m. Download South Block’s mobile app to access their secret “Underground Menu” and order-ahead. South Block has partnered with another locally growing business, MightyMeals, to deliver their juices. Visit www.southblockjuice.com for juice delivery options!
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