Aspiring retail entrepreneurs and product-based small businesses will soon have an exciting new opportunity to grow through NEXT., a new retail incubator program launching in November through Arlington Economic Development’s BizLaunch program and in partnership with the Ballston Business Improvement District (BID) and the Ballston Quarter Mall.

Designed to help makers, artisans and product-based businesses build the skills and confidence needed to succeed in a brick-and-mortar environment, NEXT. combines classroom instruction, one-on-one business advising and hands-on retail experience in a real storefront setting.

Eligible businesses include those selling apparel, jewelry, handmade goods, home décor, beauty and skincare products, artwork, accessories and other specialty retail items. Food and beverage businesses are not eligible for the inaugural cohort.

Participants will complete a weeklong retail readiness curriculum covering:

• Licensing and permitting

• Retail leasing

• Merchandising

• Branding

• Customer experience

• Point-of-sale operations

The curriculum features instruction from industry professionals, property management representatives and local partners, along with hands-on merchandising support.

A key component of the program is a weekend retail activation. After completing the training, selected participants will operate a shared retail storefront in Ballston for one weekend, gaining firsthand experience serving customers, merchandising products, managing inventory and processing sales in a live retail environment.

Participants will also meet with a BizLaunch business advisor for individualized technical assistance. These one-on-one sessions are designed to help entrepreneurs strengthen operations, evaluate growth opportunities, and connect with resources related to marketing, financing, ecommerce, licensing and expansion planning.

Applications are open to businesses that:

• Are registered and in good standing with the Commonwealth of Virginia

• Hold the required business licenses and sales tax registration

• Can commit to participating in the full program

Applicants will be evaluated based on business readiness, product quality, growth potential and their ability to benefit from the retail training experience.

Selected participants will pay a $100 fee to secure their place in the cohort.

For entrepreneurs interested in testing their products in a retail setting, gaining practical experience and connecting with a supportive business community, NEXT. offers a practical pathway to growth.

To learn more and apply, visit the Next application page. If you know of aspiring makers, innovators or retailers, please share this opportunity! Applications will be reviewed by the program team, and selected applicants will be invited to interview before the final cohort is selected.

Learn more about BizLaunch and NEXT. at www.bizlaunch.org.