Owner Amir Mostafavi explained he decided to expand because South Block’s line of raw, unpasteurized, cold pressed juices — called South Block Juice Co. — has enjoyed a tremendous response from customers. South Block opened in 2011 and the juice line launched more than a year ago.
“This brand has sort of taken on a life of its own. So we have decided to give the juice its own space, and we are putting our first South Block Juice Co. location in the Clarendon Alliance Spot next door to us,” Mostafavi said. “I refer to South Block Juice Co. as a ‘micro-juicery,’ so we are having a little fun with this and taking on some traits of a microbrewery.”