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BASH Boxing, a boutique boxing gym founded in Arlington, has announced plans to franchise its model across the country.
“There’s so much uncertainty because people lost jobs, or stepped out of corporate jobs,” co-owner and founder Alexandra Trakas told ARLnow. “This is an amazing opportunity for people who want a fresh start to own their own business.”
Trakas and her investment team, which includes Washington Capitals player Tom Wilson, plan to help open hundreds of locations “in the coming years,” locally and nationally.
Trakas, who turns 32 this March and entered the fitness industry at 24, opened her first location in Rosslyn in November 2018 and her second in Ballston in October 2019. A graduate of Shenandoah University with a bachelor’s in fine arts and a concentration in dance, she said she came out of the womb with an entrepreneurial mind.
“It’s the way I’ve always been,” she said.
After working for franchise outposts of The Bar Method and Orangetheory Fitness, she said was ready to discuss with partners the possibility of franchising a new boutique gym.
“Give me the playbook — I’ll add a few things to bring camaraderie — but stick to the playbook and it works,” she said.
She announced to staff early last year that the business will be franchising and that more information would come soon. For front desk staff and sales associates, she said, the news would mean more opportunities to view the job as a career path.
Although Trakas had to lay off some staff and regroup as a result of the pandemic, she never fully closed BASH. Instead, she said her team always pivoted to meet changing regulations for staying open. During the spring shutdowns, coaches taught free Instagram Live classes almost every day, before reopening on June 13. Today, they can only coach nine members at a time, despite having 1,000 members and a capacity of up to 44.
“The only reason we made it through the coronavirus is because of our community,” Trakas said. “I have an incredible team with me.”
She pressed pause on franchising work for about five months, but by July, Trakas could sit and wait no longer. She wanted agreements with franchisees and properties in hand for when the country fully reopened.
“We want to be ready to grow,” she said.
Trakas is looking to expand into what she calls “sub-cities” — suburbs of large metropolises that are also cities in their own right. Her first choice is not the sprawling, fitness-obsessed Los Angeles, but rather a place like Arlington, or Reston, she said.
The first 5-10 franchisees will get the most favorable terms and hands-on support.
“If you have the means and the commitment, it’s time to get in,” Trakas said
Images via BASH Boxing