Summer in Arlington means packed farmers markets, community events and plenty of dogs enjoying the outdoors alongside their owners. For Chippin, a pet food company scaling the use of sustainable proteins, these summer traditions have been more than just a part of local life. They have helped shape the company’s growth.
Headquartered in Arlington since 2021, Chippin attends dozens of events across the DMV each summer. The company is inspired by the unique ability pets have to bring people together and spark conversations that might not otherwise happen. A simple “Would your dog like a treat?” has opened the door to discussions about everything from digestive health and food allergies to stories about flying invasive fish and the environmental impact of traditional protein sourcing.
Founded on the belief that environmental challenges can become opportunities for innovation, Chippin built a consumer brand around alternative proteins, including cricket protein and invasive silver carp. Their work with invasive carp has been supported by conservation leaders, including the World Wildlife Fund, as an example of how market-based solutions can address environmental challenges. By creating economic value for an invasive species, the company helps align ecological restoration with commercial opportunity.
As the company has grown, so has the opportunity. What began as a pet food brand is now evolving into a broader ingredient platform. This year, Chippin launched IGNIZA, an ingredient platform designed to unlock nature-positive proteins for the pet food industry, starting with invasive silver carp. (more…)