Owner Katherine Glorioso, who hails from Falls Church, had known for years that she wanted to open a boutique featuring Southern California fashions. She started off by selling a few items at Eastern Market. After four straight weeks of selling out halfway through the day, Glorioso’s parents pushed her to set up a brick and mortar establishment.
Glorioso originally thought her boutique would fit well in Georgetown, but she discovered that rent prices were too high. Her goal was to keep all pieces of merchandise below $100 each, which would make it difficult to pay Georgetown rents. Her father tipped her off to a potential space in Crystal City. Upon seeing the area her father had suggested, Glorioso had a flashback to being on 23rd Street when she was younger.
