While the Board approved a request to replace the screen at 1100 Wilson Boulevard with a more modern, high definition video display, it also voted against a request that 8 percent of the screen space be used for a static commercial sponsorship message.
WJLA and landlord Monday Properties requested a sponsorship logo be allowed in order to help fund the new pricey new screen. The logo would have taken up 8 percent of the screen, while another 15 percent of the screen would have been used for community and cultural messages. As we reported last week, county staff recommended against the sponsorship request, saying it could set a bad precedent.