Camp Heat, which gives teens an inside look at the fire service, is back after a year off due to the coronavirus.
And this year, for the first time, the free camp — founded to encourage women to become firefighters — is open to all teens regardless of gender.
(Update 5:15 p.m.) Demolition has begun on the exterior of the old Kann’s Department Store to make way for George Mason University’s Arlington campus expansion.
A University spokesperson confirmed to ARLnow that demolition of the interior began in November and the exterior demolition began this week. It’s expected to be completed in the fall.
When Eddie Kaufholz and his family moved to Arlington nearly five years ago, they were not thinking about starting a business. They wanted to live in a place that was diverse, interesting and full of opportunity, with a school system they could rely on. Arlington fit.
In the years that followed, working out of a home office off Columbia Pike, he consulted with organizations across Northern Virginia and around the country: nonprofits, advocacy groups, mid-sized companies, agencies of various sizes. The work itself was good. But somewhere across all those projects, he started to notice a pattern.
”The agency model has gotten really bloated,” Kaufholz says. ”Layers, handoffs, middle management. The senior people who pitch the work often disappear once it starts. The idea with PILLAR was to strip all of that down; keep senior people on the work, approach each client with humility and care, do world-class strategy and execution, and pass the efficiency back to the client instead of absorbing it as agency margin.”
That thinking, slowly, became PILLAR, the Arlington-headquartered creative, communications and marketing agency Kaufholz founded.
PILLAR, he says, is built on an old idea. ”An idea that has always been possible but rarely practiced: that an agency should be structured to serve the work itself.” The team that delivers the work is assembled around the specific needs of each client and only stays as long as the work calls for them.
”The senior strategist on your kick-off call is the senior strategist writing your messaging,” Kaufholz says. ”Every person on a project is there because the work specifically calls for them.”
PILLAR’s recent work has spanned human rights, executive leadership, higher education, advocacy and direct-to-consumer ecommerce. The roster has included national nonprofits, a national multimillion-dollar direct-to-consumer brand and a number of institutions navigating significant moments of strategic change. The model is built to scale up to be the agency of record for a national brand, or to scale down to design a logo for a neighborhood nonprofit. PILLAR takes equal pride and care in both.
What Kaufholz did not understand when he started, he said, was how much the County itself would matter in making any of it possible. (more…)
A new tenant could be taking over a vacant church on Arlington Boulevard in Buckingham.
The church sits on a .37 acre-parcel at 4347 Arlington Boulevard that housed Bethel United Christian Church until the congregation moved in September 2018 to the Boulevard Manor neighborhood.
Mental health shapes how we lead, love, work, parent, communicate, and show up in the world—yet too often, these conversations stay hidden.
This Mental Health Awareness Month, join local nonprofit Rock Recovery for Strength Not Stigma—an unforgettable evening of honest conversation, community, and impact.
The Fashion Centre at Pentagon City has a trio of new stores, four more on the way, and an imminent visit from the Easter bunny.
Once a virtual ghost town during the pandemic, the mall has been getting busier and vacant storefronts are being filled. Three opened recently:
Join us for a delightful Sunday afternoon at the BlackRock Center for the Arts as Cruise Planners Beth & Rod present a special travel-inspired matinee featuring the beloved film Under the Tuscan Sun.
Date & Time: Sunday, May 31 | 3:00 PM – 6:00 PM
Two Library Branches Are Back Open — “County officials on March 9 reopened the Shirlington and Westover branch libraries, albeit with curtailed hours and limiting the public to no more than 15 minutes inside at any one time. Where the reopening plan goes from here is anyone’s guess. ‘All other branches remain closed at this time, and a reopening date for the remaining branches has not yet been determined,’ library officials said.” [Sun Gazette]
Arlington Vultures Make National News — “When [Harvard University] closed because of Covid-19 in midsemester last spring, I relocated to my wife’s home in Arlington, Va… What I had not anticipated was that shortly after my arrival, my wife and I would be joined by a pair of black vultures, who thought the attic of her garage would be the ideal place to raise a family. And that’s just what they’ve done.” [Wall Street Journal]
(Updated at 4:10 p.m.) Arlington County was in a race against its own bureaucracy to save the Febrey-Lothrop estate from demolition — and it seems the County lost.
The Dominion Hills mansion, owned by sportsman Randy Rouse until he passed away in 2017, had also been home to Howard Hughes and actress Audrey Meadows. Of greater historic interest to County officials was the fact that the estate grounds, which had been a hunting ground and gathering place for pre-Columbian Native American tribes in the area, had been left virtually undisturbed for centuries.
Arlington residents’ lives have been upended by COVID-19: parents have struggled to juggle virtual schooling and work responsibilities; many restaurants, hotels and small businesses have disappeared. The County budget has been battered. Yet, County government has been moving full speed ahead to help builders and developers of high-end housing fatten their bottom lines.
Arlington’s Missing Middle (MM) Housing study is a heavily subsidized County government initiative pre-ordained to reach a “solution” to a non-existent problem. The housing types on which this study focuses already are plentiful in Arlington. Many more already can be built by right.
(Updated at 3:50 p.m.) A new exhibit at Arlington National Cemetery honors the contributions of servicewomen of color to the United States.
The exhibit, called “The Color of Freedom: Honoring the Diversity of America’s Servicewomen,” opened over the weekend at the Military Women’s Memorial, located at the end of Memorial Avenue near the cemetery’s main entrance.
Two Democratic hopefuls for the Arlington School Board want to see full-time in-person learning and more consistency across Arlington Public Schools.
Miranda Turner, who made a name for herself calling for a quicker return to in-person learning, and Mary Kadera, the vice president of the Arlington County Council of PTAs, are looking to fill the void that will be left when Board Chair Monique O’Grady steps down. They are the only two to have met the March 1 deadline to be considered for an endorsement from Arlington Democrats.
