(Updated at 2:40 p.m.) In news that should be music to the county officials’ ears as they court Amazon, Arlington County is among the top 3 best places in the U.S. for millennials, according to new rankings compiled by Niche.com.
Arlington is third behind San Francisco (#2) and Cambridge, Mass. (#1). The Boston area is also among Amazon’s top 20 potential HQ2 destinations.
The county bested Amazon’s home city, Seattle (#4), along with D.C. (#5) and Berkeley, Calif. (#6), according to the rankings, which take into account things like the percentage of residents ages 25-34; access to coffee shops, restaurants and bars; diversity; walkability; higher education rate; and cost of living.
Niche also just announced that Arlington is its No. 5 “best city to live in America,” after Ann Arbor, Mich. (#1), Naperville, Ill. (#2), Berkeley (#3) and Plano, Texas (#4).
Those rankings “explore 15,000+ cities, towns, and neighborhoods nationwide based on cost of living, public schools, safety, jobs, local amenities, and more,” according to Niche.
Flickr pool photo by Erinn Shirley
Family Still Searching for Missing Arlington Woman — Family and friends spent the weekend searching for Katherine Hawald, who went missing Thursday, last seen in Arlington. Volunteers checked places Hawald would hang out and handed out flyers, enlisting others to assist in the search effort. [Fox 5]
Veep Participates in Veterans Day Ceremony — Vice President Mike Pence participated in the annual Veterans Day ceremony at Arlington National Cemetery on Saturday. “From the hour of our nation’s birth, our best and bravest have stepped forward to defend our freedom,” Pence said. “And as we speak, a new generation of American veterans is being forged across the wider world.” [Dept. of Defense]
Millennials Moving Out = Lower Rents — “More millennials are leaving Greater Washington than moving in, and that could spell trouble for commercial real estate developers across the region. Those young professionals helped the region avoid oversaturation of new apartments, but the diminishing pool will likely shrink demand for those units, among other potential consequences.” [Washington Business Journal]
Which Restaurants Are Open on Thanksgiving — Those hoping to avoid the hassle of making a turkey at home have a few options for dining out in Arlington on Thanksgiving. [Patch]
Flickr pool photo by TheBeltWalk
Two Arrested After Fleeing from ACPD — Two men who fled from a traffic stop in Arlington were later arrested in Northwest D.C. Arlington police tried to stop the vehicle near Washington Blvd and N. Kirkwood Road, in the Virginia Square area, but the car took off and police did not pursue, per department rules. U.S. Park Police then tried to stop the men in D.C. and they fled again but were eventually taken into custody after crashing their car along Connecticut Avenue. [Fox 5]
WSJ Highlights W-L’s 178 Valedictorians — Washington-Lee High School in Arlington had 178 valedictorians this past school year. Having multiple valedictorians is a national trend among high schools. W-L considers any student with a 4.0 GPA or above to be a valedictorian. [Wall Street Journal, Falls Church News-Press]
Arts + Startups = Millennials? — “Arts groups should work to make common cause with high-tech firms and Millennials in an effort to bring benefits to all, one panelist said at an arts forum sponsored by Opera Nova and held Oct. 8 at Washington Golf & Country Club.” [InsideNova]
Distil Hires New CEO — Distil Networks, the cybersecurity firm with offices in Arlington and San Francisco, was just trying to hire a new Chief Operating Officer but ended up with a new CEO. Tiffany Olson Jones will lead the company, with $20 million in revenue and 65 percent annual revenue growth, from Arlington. [San Francisco Business Times]
‘Speedy’ Tolliver Dies — “Roy ‘Speedy’ Tolliver, an Arlington-based bluegrass fiddler who performed at local folk festivals for 65 years and was an inaugural recipient of the Virginia Heritage Award in 2009, died Sept. 18 at an assisted living center in Arlington, Va. He was 99.” [Washington Post]
Photo courtesy Michael Thomas
Construction at Shirlington Library — Construction is expected to begin this week on renovations to the Shirlington Branch Library, to bring the library into Americans with Disabilities Act compliance. Library administrators caution that “certain areas of the building may be closed for short periods, and noise may be unavoidable at times.” [Arlington Public Library]
Millennials Leaving D.C. for Cheaper Cities — “A new analysis by George Mason University researchers finds that… more people are leaving the region than arriving for the first time since the Great Recession. Millennial deserters — ages 20 to 29 — are one factor. But another big one is baby boomers leaving to begin retirement life elsewhere. Families and the unemployed are also going.” [Washington Post]
‘Anti-Muslim’ Group Holding Conference — Despite opposition, ACT for America — which describes itself as “a nonprofit national security organization” but which is described by critics as “the largest anti-Muslim organization in the U.S.” — kicked off its annual conference yesterday at the Crystal Gateway Marriott in Crystal City. [Southern Poverty Law Center]
Yorktown Teacher Publishes Third Book — “Melanie McCabe, an English teacher at Yorktown High School and now three-time author, will debut her new work, His Other Life: Searching For My Father, His First Wife, and Tennessee Williams at the Arlington Central Library (1015 N Quincy St., Arlington) on Thursday, Oct. 5.” [Falls Church News-Press]
Region’s Dry Spell Continues — Today is expected to be the 20th straight day without measurable precipitation at Reagan National Airport. But it is still far from the region’s record of 34 straight rainless days in the fall of 2007. [Washington Post]
Photo courtesy Leslie Aun
Reaction to Las Vegas Shooting — Reactions from local officials are beginning to come in in response to the mass shooting at a Las Vegas concert, which is now the deadliest mass shooting in U.S. history. “Will the corporate gun lobby please wake up? #PrayersAreNotEnough #HowManyMore?” tweeted state Sen. Adam Ebbin (D). Meanwhile, a “gun violence prevention roundtable” planned today in Alexandria, with former Congresswoman Gabrielle Giffords and Captain Mark Kelly, has been cancelled “in light of today’s events.” [Twitter, Twitter]
Stats Behind Arlington’s Millennial Growth — The growth rate of Arlington’s millennial population between 2007 and 2013 was 82 percent, the highest in the nation. Meanwhile, development and transportation stats bear out how Arlington is growing and attracting young people. For instance, only 44 percent of Arlington’s population drives alone to work, compared to the 76.4 percent national average. [Bisnow]
Conservative Reporter vs. Donut Store Employee — Ashley Rae Goldenberg, a reporter for the conservative Media Research Center who goes by the Twitter handle @Communism_Kills, says she was harassed on Twitter by an employee of the new Dunkin’ Donuts store in Virginia Square. [Twitter]
Bomb Threat at Rosslyn Building — Updated at 11:15 a.m. — Someone called 911 with a bomb threat against an office building on the 1100 block of Wilson Blvd Thursday evening. That is the same block as TV station WJLA (ABC 7). No explosives were found during a police search of the building. [Patch, Arlington County]
Teen Provides Art to the Formerly Homeless — Allison Stocks, a 15-year-old sophomore at Yorktown High School, founded a nonprofit that takes donations of art and then provides it to those “making the transition from homeless shelters into permanent housing,” thus helping to cover bare walls and make their new home feel more homey. [Washington Post]
Local Gamer Raises Money for Hurricane Relief — In the wake of hurricanes Harvey, Irma and Maria, local resident Scott Jones helped raise more than $1,700 for disaster relief by broadcasting a 24-hour video game marathon from his Arlington apartment. Jones is one of numerous gamers who have used their gaming skills to raise serious cash for charitable causes. [Los Angeles Times]
Sports Pub Employees to Stand During Anthem — Late last week the Crystal City Sports Pub (529 23rd Street S.) sent a press release to broadcast outlets saying that its employees would “stand united for the national anthem” during Sunday’s football games. [WJLA]
Millennials in Arlington appear most concerned about adding more transit options, removing on-street parking and finding new locations for public meetings, at least according to a county-run online forum.
The forum is part of a wider push by the county to get more millennials involved in local government and civic life. Arlington was named the best city for millennials in the U.S. by the website Niche, with the millennial generation making up between 30-40 percent of the county’s population of just over 220,000.
The most popular suggestion on the forum — as determined by a Reddit-style up-voting system — is to expand transit options in North Arlington, which has nine “likes.”
I’d love to embrace “Millennialism” and be car-free, but the inconsistency in transit options in parts of North Arlington is difficult — there is minimal bus service and a lack of bikeshare stations, even near Marymount University. Adding bikeshare locations along the northern portion of Glebe Road from Lee Highway up to Chain Bridge would be helpful in continuing to connect this area with other parts of the County!
Just below that is a proposal to remove on-street parking, to encourage more walking and biking in neighborhoods.
Along the major corridors we should remove subsidized on-street parking, to encourage walk-able and bike-able neighborhoods. Many of these on-street parking spots reduce visibility at cross walks and cause dooring and blocking situations for bike lanes, increasing danger and reducing foot traffic. Remove a few strategic parking spaces along the pike and Roslyn [sic] Ballston corridor and use that space to widen the sidewalks or add bike lanes.
Following that, two suggestions are tied for third with seven likes: requests to change the locations of public meetings to “places millennials frequent,” as opposed to always at community centers or schools, and to find a “transit solution” for Columbia Pike after the canceled streetcar project. (The Pike’s “Premium Transit Network” is set to launch next summer.)
A request to “figure out how to bring reasonably priced housing to Arlington” was among those with six up-votes.
A full list of suggestions and the number of likes they received, in parentheses, is below.
- Expanding transit options (9)
- Remove on-street parking (8)
- Different public meeting locations (7)
- A transit solution for Columbia Pike (7)
- Reasonably priced housing market (6)
- More multi-use properties (6)
- Replacing the parking lot next to Whole Foods in Clarendon with a multi-story parking garage (6)
- Affordable child care options (5)
- More public art along Columbia Pike (5)
- More programs for renters who want to be more energy efficient (4)
- Programming for those aged 20-50 at county buildings (4)
- Dedicated bike lane on Washington Blvd (4)
- Engaging the county’s LGBTQ population (3)
- Better advertisement of the county’s performing arts groups (2)
- Expanding Arlington Alerts to include community news (2)
- More transparent policing (2)
- A dog park for Crystal City (2)
- Bike paths on westbound Arlington Blvd (2)
- A bridge on the Bluemont Trail at the intersection of Wilson Blvd and N. George Mason Drive (1)
- Add sidewalks to encourage more walking (1)
- Reclaim some community centers to use as elementary schools (-1)
Flickr pool photo by Kevin Wolf
Arlington was just named the best city for millennials in the U.S. by the website Niche. Depending on how you define the millennial generation, it makes up between 30-40 percent of the county’s population of just over 220,000.
Yet when it comes to involvement with county government and civic organizations, millennials are underrepresented. Attend a County Board meeting, or a meeting of an Arlington commission or working group, and it is older residents typically speaking out or helping to shape policy.
To get millennials more involved, last month Arlington County partnered with the Ballston Business Improvement District (BID) and hosted a happy hour with County Board Vice Chair Katie Cristol, herself a millennial. More then five dozen young people attended the happy hour and discussed local issues with Cristol.
Along with the event, Arlington County launched an interactive forum called Engage Arlington where people can publicly post and discuss county issues. Focused on feedback from millennials, Engage Arlington has a voting system, similar to Reddit.com, where posts that receive “likes” from other users move up the list.
Within Engage Arlington there is a separate forum specifically for Arlington millennials to engage and discuss. Popular topics include expanding transit options and affordable housing solutions. As of today (Friday) at noon, the last post on the forum was 14 hours ago.
In a press release, the county said its goal is to “determine the areas of civic interest to residents in their twenties and thirties and connect them with convenient ways to engage — online or in-person– with plenty of time commitment options.”
“The common misconception is that millennials don’t care about government,” Melissa Riggio, a millennial living in Ballston, is quoted as saying. “What, to me, is more accurate, is that we connect to government in different ways than the generation before us, so it can go unseen by those who are unaccustomed to it.”
“Young people inject new life and energy into Arlington’s neighborhoods, businesses, culture and nightlife,” concluded the county’s press release. “By getting involved, millennials can help shape and develop the kind of Arlington they’ll want to call home for a long time to come.”
A happy hour and listening session tomorrow (May 31) will look to encourage more young people to get involved in Arlington’s local government. County Board vice chair Katie Cristol is among those set to attend.
According to a brief blurb on the event, attendees can expect “an evening of lively conversation and discussion of the issues and topics of interest to millennials and young professionals in Arlington.”
The event is from 6-8 p.m. at the offices of the Ballston Business Improvement District (4600 N. Fairfax Drive, Suite 100).
The event is nonpartisan and is expected to be attended by those on both sides of the political aisle. In an email to supporters, Arlington-Falls Church Young Republicans chair emeritus Matthew Hurtt said young people can play a key role in helping shape county policy. He pointed to the legalization of Airbnb last year and the AFCYRs’ role in helping beat back some proposed regulations on rentals.
“Whether you realize it or not, the AFCYRs is the largest Arlington-focused millennial political organization in Arlington — even bigger than the Arlington Young Democrats, according to club election statistics,” Hurtt wrote. “During the community conversation about legalizing Airbnb, AFCYRs made up a significant portion of the community feedback, rebuffing a number of destructive (and ridiculous) regulations. AFCYRs played a key role in the favorable outcome of that debate.”
The event is jointly sponsored by the county’s Office of Communications and Public Engagement and the Ballston Business Improvement District. Those interested in attending can register online.
Arlington Falls in Parks Ranking — Arlington and D.C. both fell in the annual ParkScore rankings of cities by The Trust for Public Land. Arlington was ranked sixth in the nation this year and D.C. ranked fourth, while last year they were ranked fourth and third respectively. [The Trust for Public Land, Washington Post]
Neighborhood Conservation Projects Approved — The Arlington County Board last night unanimously approved $5.5 million in neighborhood improvement projects, including “street improvements, streetlights, intersection improvements and a neighborhood sign.” [Arlington County]
How to Live in Arlington on $50,000 — A young woman who works as a case manager outlined her expenditures while living in Arlington on a $50,000 salary, as part of a “Money Diaries” feature. Eschewing the urban millennial stereotype of profligate spending, she manages to save $1,000 a month — although that is helped by her parents continuing to pay her cell phone bill. [Refinery 29]
County to Sell Millions in Bonds — The County Board has approved issuing up to $185 million in general obligation bonds to help fund various capital priorities, including: Metro, Neighborhood Conservation, paving, parks land acquisition, maintenance capital, Lubber Run Community Center planning, Nauck Village Center action plan and transportation. [Arlington County]
Flickr pool photo by John Sonderman
Arlington County is now the No. 1 best “city” for millennials in the entire country, according to new rankings from the website Niche.com.
Last year Arlington ranked second on the same list. This year, as also noted by the New York Times, Arlington is at the top, ranked highly for nightlife, diversity, public schools, and being “good for families.”
Nearby Alexandria was ranked No. 4 on the list.
The rankings reflect that the millennial generation is getting older and having children. Last year’s list included grades for “access to coffee shops” and “access to restaurants,” which appears to have made way for the schools and families grades.
The top 10 cities for millennials in 2017, according to Niche:
- Arlington, Va.
- Cambridge, Mass.
- San Francisco, Ca.
- Alexandria, Va.
- Minneapolis, Minn.
- Seattle, Wa.
- Ann Arbor, Mich.
- Berkeley, Ca.
- Sunnyvale, Ca.
- Sandy Springs, Ga.
Depending on how you define the millennial generation, it constitutes somewhere between 30-40 percent of Arlington’s population, though some worry that many millennials starting families may be forced to move out due to the high cost of housing and childcare.
Image via Niche.com
Slower job growth and a high cost of living were blamed as possible reasons for the outflow.
We have previously predicted that Arlington will struggle to retain millennial residents as they start having families due to the high cost of housing and childcare. Those millennials may seek greener pastures outside the region, particularly in the kinds of cities that saw a net influx of domestic migration: Phoenix, Dallas, Seattle and Houston.
Would this prediction bear out in a poll of our readership? Let’s find out.
Photo courtesy James Mahony
Arlington’s Irish Bars on St. Patrick’s Day — Today is St. Patrick’s Day and that of course means that Guinness will be flowing like water at Arlington’s half dozen Irish pubs. Among them: The Celtic House on Columbia Pike (recently lauded by Yelp and Travel + Leisure), Samuel Beckett’s in Shirlington, Ireland’s Four Courts in Courthouse, O’Sullivan’s in Clarendon, P. Brennan’s on Columbia Pike and Sine Irish Pub on Pentagon Row.
Arlington’s High-Earning Millennials — “Arlington has more millennials with a household income of $350,000 or more than any other jurisdiction in the country, with 8.7 percent of millennials among that wealthy cohort.” [Washington Post]
Donaldson Run Neighborhood Profiled — “Tracy and Jeremy Penfield bought their first house in Donaldson Run in Arlington County because they liked the location and the price. After living close to Metro for almost a decade, they welcomed the hilly, wooded neighborhood, which is largely car-oriented.” [Washington Post]
WeWork Creator’s Awards — WeWork, which has both co-working and co-living space at an office building in Crystal City, is giving out $20 million in grant awards to creators around the world, including here in the D.C. area. Applications to pitch an idea in D.C. are due this coming Monday. [WeWork]
Sale of Reeves Farmhouse Moves Forward — From a press release following yesterday’s Arlington County Board meeting: “The Arlington County Manager today recommended that the County move forward with the sale of the historic Reeves farmhouse, and that the County not be a financial partner in the farmhouse’s restoration and reuse.” [Arlington County]
‘No Systemic Problem’ Led to High Water Bills — Arlington County says it has investigated resident complaints about unusually high water bills and found “no systemic problem.” Errors in billing or meter-reading were found in only five percent of complaints, the county said, adding that customer-side leaks and a hot and dry summer help to explain many of the remaining cases. [Arlington County]
Arlington Millennials Willing to Move — According to a new study, 77.5 percent of Millennials in Arlington say they would leave the region for the right job offer. That’s the highest response of any D.C. area jurisdiction surveyed. Millennials make up 35-40 percent of Arlington’s population, but real estate affordability remains a concern. Only 28 percent of Millennials in Arlington said they can afford to buy a home in the D.C. area. [Washington Business Journal]
Another Phone Scam Warning — Arlington residents are getting phone calls from scammers claiming to be Dominion Virginia Power technicians collecting unpaid electric bills. “In some cases, scammers have deliberately falsified the information transmitted to the victim’s Caller ID display to disguise their identity,” warns the Arlington County Police Department. [Arlington County]
Talk By Black Man Who Befriends KKK Members — Daryl Davis, a musician who befriends KKK members and convinces them to leave the organization, gave a talk in Arlington earlier this week. Of our current political climate, he said: “This is the best thing that has happened to this country because we have been so much in denial of racism in this country, xenophobia and all these kinds of things… Now we can no longer turn a blind eye to it.” [Fox 5]
Arlington’s ‘Cafe Urbanism’ — A new article in a publication written for state and local government officials asks poses the question: “Hip restaurants have helped revive cities. But is the boom fizzling out?” As a prime example, the article cites recent restaurant closures in Clarendon. [Governing]
Flickr pool photo by Brian Irwin
County Board Mulls Exotic Pet Ban — As expected, the Arlington County Board on Saturday voted to advertise a ban on “wild and exotic” pets in the county. Animals covered by the proposed ban “range from monkeys, wolves, raccoons and lynx to alligators, tarantulas, hedgehogs and even sugar gliders.” A hearing on the matter will be held March 18, ahead of final approval by the Board. [Arlington County]
Arlington Cultural Diversity Ranking — Arlington ranks No. 33 among “mid-sized cities” in a new list of cities with the most cultural diversity, behind places like Columbia, Maryland; Glendale, Arizona; and Cambridge, Massachusetts. [WalletHub]
Western Rosslyn Plan Moving Forward — The Arlington County Board has taken a series of actions to push its previously approved Western Rosslyn Area Plan forward. The plan includes a new home for H-B Woodlawn at the Wilson School, a new fire station, a reconfigured park and the redevelopment of several garden apartment buildings into a larger affordable housing complex. The various projects are expected to be completed by 2021. [Arlington County]
Arlington-Based Org Gets Big Grant — The Crystal City-based U.S. Committee for Refugees and Immigrants is getting a $4.4 million grant from the U.S. Department of Health and Human Services. The grant, announced by U.S. senators Tim Kaine (D-Va.) and Mark Warner (D-Va.), is earmarked for “organizations working to provide unaccompanied minors who fled violence in Central America with services including temporary shelters and foster care programs.” [Sen. Tim Kaine]
County Extends HQ Lease — Arlington County has extended its lease at 2100 Clarendon Blvd for another 15 years, a move the county says will save $1.6 million annually in rent. “This is a great deal for Arlington taxpayers,” Arlington County Board Chair Jay Fisette said in a press release. “The County will stay in this prime Courthouse location, home to County Government since 1989, at a savings of millions of dollars over the term of the extension.” [Arlington County]
Homeownership Still a Dream for Many Millennials — The Millennial generation is a major force in Arlington’s population and economy, but homeownership remains out of reach for many, including the older portion of the generation that’s getting married and having kids. Contributing to the problem: there is a significant shortage of homes for sale, particularly affordable starter homes, and the new houses that are being built are often higher-end luxury properties. [Washington Post, CNBC]
Photo courtesy Donna Gouse
Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
The next time you get direct marketing mail don’t be so quick to throw it out without at least taking a look. Consider that Lee Garvey and the employees at Click2Mail may have been the people working hard to get the materials into your mailbox.
Garvey worked for years at the U.S. Postal Service, starting as a mail carrier in Arlington and moving into other roles, before founding Click2Mail in 2004. His time as a mail carrier exposed him to a lot of local customers who encountered the same problem: They easily could send out a few letters at a time but had difficulty handling large groups of mail.
So Garvey launched a service to make it easier.
“If you’re just mailing five or 10 letters, it’s easy. But when you get into the higher numbers you have to have a system and a postage meter and all that stuff. So I set out to create an online system,” Garvey says. “I’ve experienced the problems we solve for our customers and the way I got started was identifying a problem and finding a way to solve it.”
The small business digitally creates many types of marketing mail, such as when a business sends out hundreds of postcards to advertise a promotion. Click2Mail also can personalize communications so that a car dealer, for example, can send a letter that personally addresses a customer and mentions the type of car the customer recently purchased. Another service is to offer quick turnarounds for “just in time” communications, which tend to be more time sensitive. Garvey says that if a customer submits a digital file by 8 p.m. on a weekday, Click2Mail often can send out personalized notifications as quickly as the next day for a fraction of what such a service used to cost.
“The sender of the postal mail doesn’t have to do anything. They send to us their assets and documents and mailing lists and we take care of the rest,” Garvey says.
Garvey launched Click2Mail while still working at the Postal Service. USPS officially ran it for three years but then decided not to oversee the service anymore. Around that time, Garvey ended up leaving the Postal Service and branched off Click2Mail as a separate entity. The business still partners with USPS, among others, and can be accessed both through its own website and through the Postal Service’s.
Click2Mail has an office in Clarendon and 15 employees who work throughout the United States. Garvey is a huge believer in allowing staff to work remotely at least a couple days a week — even the local employees — and relying on video conferencing for staff collaboration. He says the concept is “one of the benefits of having a largely digital business.”
The Click2Mail team has experienced ups and downs with the fluctuating economy and people’s changing desires to send physical mail, but it currently is in the process of expansion. The business is looking to hire new employees and is revamping its website. Click2Mail has also gained positive exposure thanks recent recognition from Entrepreneur as number 203 on the magazine’s list of the 360 best and most well-rounded small businesses in America.
“We’re very happy with the place where we are and we’re growing,” Garvey says.
Another positive industry trend, Garvey notes, is one that surprises many people: Traditional mail marketing and advertising is back on the rise.
“Businesses that years ago decided that they were going to go all digital and start sending everything by email… they discovered that the level of attention that’s paid to that type of thing is shrinking,” Garvey says. “People are throwing money at the digital world and discovering it’s not as effective as it used to be and the effectiveness of direct mail is increasing.”
Part of that shift may be due to an “everything old is new again” attitude and a “snail mail” revival thanks to millennials. Garvey explains that each year the Postal Service does a household survey and within the last year “they discovered that millennials are very enthusiastic about physical mail.”
But Garvey knows that going about direct mailing completely in an old school fashion isn’t sustainable in the long term. That’s why Click2Mail has continuously updated and modernized its services. It taps into the trend of companies integrating outsourced microservices.
“We have been following closely and adapting our services to that type of model,” Garvey says. “It’s an old thing in a lot of people’s minds, the idea of postal mail. But we’re doing it in a very modern, very technologically savvy way that gives people the opportunity to create mail in a ‘just in time’ fashion that you never could have imagined just a few years ago.”