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Elections around Arlington may not attract the sort of expensive TV ads that have come to dominate local stations ahead of the midterm elections, but candidates around the county have shelled out thousands to bring their messages to Facebook.

An ARLnow analysis of the social media site’s political ad database shows that Arlington’s six candidates for Congress and local office on the ballot this fall have combined with the county’s party committees to buy 549 Facebook ads from Jan. 1 through today (Oct. 29).

Thomas Oh, the Republican mounting a longshot bid to unseat Rep. Don Beyer (D-8th District), led the way among the county’s candidates, buying 100 ads on the site since launching his campaign in February. According to campaign finance reports, he shelled out about $2,100 to pay for those posts.

But Oh was far from the bigger user of Facebook ads in Arlington — that distinction belongs to the Arlington Young Democrats, who have purchased 270 ads on the platform over the course of the year. The Arlington County Democratic Committee wasn’t far behind, buying 91 ads.

The county’s candidates for local office have relied on social media advertising a bit less, but have still used Facebook to reach thousands of potential voters.

In the lone race for a County Board seat this year, pitting independent incumbent John Vihstadt against Democrat Matt de Ferranti, the challenger has run a bit more Facebook ads so far.

According to Facebook’s database, de Ferranti has run 34 ads on the platform since launching his campaign in January. Records show he’s spent nearly $1,900 on Facebook ads in all, though campaign finance documents only detail spending through end of September — candidates will release their final reports of the campaign later this week.

Of the Democrat’s ads, 19 ran in the run-up to his primary victory over Chanda Choun in June, with 15 reserved for the general election contest with Vihstadt. In general, de Ferranti’s ad buys have each been less than $100 each, with only seven falling in the range of $100 to $500 — Facebook only provides ranges, not specific numbers, for spending and traffic figures.

Two of de Ferranti’s ads picked up between 50,000 and 100,000 impressions, while two others range between 10,000 and 50,000.

By contrast, Vihstadt has only run 10 ads on Facebook so far. His current campaign finance reports only show him spending about $100 on the posts, but he’s ramped up his activity on Facebook in October, meaning his spending will be reflected in the next set of reports.

However, Facebook’s database shows that the incumbent has recorded four ad buys of $100 or more, and one of more than $500, in all. He’s also had two ads reach between 50,000 and 100,000 impressions and two more range between 10,000 and 50,000.

Notably, Vihstadt has also turned to television advertising, and recently started running a single ad on local cable stations.

In the contest for the only School Board seat on the ballot, independent (and frequent candidate) Audrey Clement has outpaced incumbent Barbara Kanninen, who has the endorsement of local Democrats in the nominally nonpartisan race.

Clement has run 32 ads this year, spending about $1,520, according to campaign finance reports. She’s only spent more than $100 on three separate ad buys, but she’s still managed to reach plenty of people. Eight of her ads have secured between 5,000 and 10,000 and impressions, while two have managed between 10,000 and 50,000.

Kanninen has run just 12 ads, by comparison, sending about $241 to Facebook in all. Her ads have been viewed a bit less, with three ranging between 1,000 and 5,000 impressions and one making it to the 5,000 to 10,000 range.

Beyer appears not to have a run single ad on Facebook, despite raising more than $1.9 million over the course of his bid for a third term in Congress. However, he has benefitted from plenty of ads touting his candidacy from the local Democratic committee and the Young Democrats.

Oh faces quite the uphill battle to best Beyer, considering that the 8th (covering all of Arlington and parts of Alexandria) is among the safest districts for Democrats in the country. But the first-time candidate has managed to attract some attention to his Facebook ads at least, with four attracting between 10,000 and 50,000 impressions and seven attracting between 5,000 and 10,000. He’s spent more than $100 on seven different ad buys, which has surely helped boost those traffic numbers.

Facebook’s records don’t show any evidence of any ad spending from the county’s Republican committee, or its Green Party.

Disclosure: both Clement and Vihstadt have purchased ads on ARLnow.com. Flickr pool photo via wolfkann

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Morning Notes

Pentagon Ricin Case Update — “Letters sent to the White House and the Pentagon did not contain a finished form of ricin, law enforcement officials said Wednesday, but did contain a primitive form or precursor… A man was arrested in Logan, Utah, on Wednesday in connection with [the] suspicious letters.” [NBC News, NBC News]

Candidates Call for Speedier Lee Highway Planning — “Indications are pointing to redevelopment of significant portions of the Lee Highway corridor through Arlington beginning to gather steam. But is the Arlington County government going to be left behind as the process grinds on? The two candidates for County Board say the local government needs to get moving on its efforts to lead a comprehensive effort in helping plan the corridor’s future.” [InsideNova]

GMU ‘No Scooter Zone’ Nixed — George Mason University “recognizes the popularity of the scooters, so it is softening the message, [spokesman Buzz] McClain said. ‘I think the ‘no scooter zone’ sign got the attention of a lot of people, a little exclamatory. So we’re gonna tone down the messaging and say, ‘park the scooters over by the bikes,’ and that’s it.'” [NBC Washington]

Bistro 1521 Reviewed — Washington Post food critic Tim Carman gave a mostly positive review to Bistro 1521, the Filipino restaurant on N. Glebe Road in Ballston. [Washington Post]

Tonight: Family Film Showing in Clarendon — “Join Market Common Clarendon each Thursday in October starting at 6:30 p.m. for a FREE family-friendly movie on The Loop! Pre-movie fun begins at 4:30 with face painting and balloon twisting and free popcorn and candy from 6-8 p.m.” [ARLnow Events]

Teachers Endorse Kanninen, de Ferranti — The Arlington Education Association PAC has endorsed Democratic candidate Matt de Ferranti for Arlington County Board and incumbent Barbara Kanninen for School Board. The PAC represents Arlington teachers. [Twitter, Twitter, Arlington Education Association]

Domestic Violence Awareness Month Kickoff — “Project PEACE is hosting Kate Ranta, a local domestic and gun violence survivor… for a community conversation about sex, violence and the Arlington community. The event takes place [on] Thursday, October 4 [at] 6:30 p.m., at the Walter Reed Community Center.” [Press Release]

Arlington’s Pros and Cons Compared to Tysons — “‘Arlington has old office spaces with bad floor plans,’ said [GMU Professor Stephen] Fuller. ‘That’s sending people out to Tysons, which has newer office space… [But] when Amazon was looking at Northern Virginia, they were looking at Crystal City, not Tysons. Tysons just doesn’t offer lifestyle that they’re looking for.'” [Tysons Reporter]

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Arlington Democrats are promising a “blue wave” in a new round of yard signs distributed over the last few weeks.

The signs promote the full slate of Democratic candidates on the ticket in the county this fall — U.S. Sen. Tim Kaine (D-Va.), Rep. Don Beyer (D-8th District), County Board nominee Matt de Ferranti and School Board member Barbara Kanninen — alongside images of a blue tidal wave Democrats are hoping sweep them back into power nationally.

County Democratic Committee Chair Jill Caiazzo told ARLnow that the party’s joint campaign committee designed the new signs, and Democrats have been distributing them for roughly a month now. She expects that they’ve given out a “few hundred” so far, and fully plans to distribute more as Nov. 6 nears.

While signs boosting the whole ticket might be a fixture of yards and medians every election season, Caiazzo hopes this specific design taps into the “broader movement” organizing around frustration with President Trump nationwide.

“We hope they convey a need for sweeping change in our politics, and that’s coming in November,” Caiazzo said.

Despite pushback and talk of a “red wave” by President Trump, a succession of polls has supported the notion that Democrats have a distinct enthusiasm advantage headed into the midterms, which figures to help out local candidates down the ballot as well. If a blue wave is on the way for Democrats looking to take back Congress, even local candidates like de Ferranti and Kanninen stand to benefit.

Kaine’s contest with Corey Stewart, the Republican chairman of the Prince William Board of County Supervisors, isn’t projected to be a close race, yet it may drive Democrats to the polls all the same. Stewart’s embrace of Confederate monuments and past associations with white supremacist figures has made him especially controversial, even if polls regularly show him facing a double-digit deficit. Caiazzo expects Kaine to be “highly present” in Arlington leading up to the election, as driving up margins in the county is “important to their statewide strategy.”

Kanninen looks to be well positioned against independent Audrey Clement, a perennial candidate for county offices, but the “wave” Caiazzo hopes for might be especially meaningful for de Ferranti. He’s facing off against independent John Vihstadt, a well-funded incumbent who managed to win a pair of elections to the Board back in 2014 by wide margins and has earned endorsements from a variety of Democratic officeholders.

“We’ll take help from all corners and we’re certainly hopeful that the situation from national candidates will help us overall in Arlington,” Caiazzo said. “But we know it’s also important to campaign on local issues and we embrace that challenge.”

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Morning Notes

Clement to Face Kanninen Again — “The 2018 Arlington School Board race is likely to be a rerun of 2014. Audrey Clement and incumbent Barbara Kanninen have qualified for ballot access, county elections chief Linda Lindberg told the Sun Gazette, setting up a reprise of their campaign from four years ago.” [InsideNova]

PenPlace Sketches Released — JBG Smith has released new sketches of its planned PenPlace development in Pentagon City. The development includes “two seven-story apartment buildings totaling 300 units, 40,000 square feet of ground-floor retail and a future park.” [Washington Business Journal]

Arlington Palooza Set for Saturday — The second annual Arlington Palooza,”a free outdoor program for all ages with live music, art, games and more,” is set to take place Saturday from 1-4 p.m. at Alcova Heights Park. [Arlington County, Twitter]

Arlington Historical Society Getting Donation — Per a press release: “The Arlington Historical Society will receive a significant donation this spring as Arlington welcomes National Capital Bank to the Courthouse/Clarendon area on Wilson Blvd. National Capital Bank President Randy Anderson, who grew up in Arlington, called to inform AHS President Johnathan Thomas that the Society was chosen as one of the charities the Bank will support with a grant award.”

Real Estate Inventory Crunch — “Long & Foster says… the number of houses and condos on the market, in D.C., Loudoun County and Arlington County was down 22 percent in March compared to a year ago.” [WTOP]

Live Construction Cam in Ballston — The new 672 Flats apartment building (an ARLnow.com advertiser) in Ballston set up a live camera to track the construction progress. The camera is viewable online and shows an aerial view of the apartments and a portion of the neighborhood. [OxBlue]

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Morning Notes

DHS Official Charged With Beating Wife in Arlington — A “senior career official with the Department of Homeland Security who… handles a ‘high volume’ of classified information in his role as an intelligence briefer,” served jail time after a 2016 incident in Arlington in which he was charged with assaulting his wife, breaking two ribs and causing bruising around her neck. [Washington Post]

Anti-DUI Event at Shamrock Crawl Tomorrow — The Arlington County Police Department will hold a St. Patrick’s Day-themed anti-DUI event dubbed “Don’t Press Your Luck” in Clarendon tomorrow (Saturday). The event will coincide with the planned Shamrock Crawl bar crawl. [Arlington County]

More on Wakefield’s Championship Run — But for a great defensive play by Varina, the Wakefield High School boys basketball team might have emerged victorious from yesterday’s state championship game in Richmond. [Washington Post]

Arlington to Co-Star in Travel Video — Arlington County has received grant funding that will help pay for its share of a new Virginia tourism video that will also feature Charlottesville and Albemarle County, Loudoun County, Richmond and Staunton. [Arlington County]

Long Branch Creek Profiled — “A mostly residential section of south Arlington, Long Branch Creek is a diverse community where almost 75 percent of residents are renters. In addition, there are condominium buildings, townhouses, duplexes and one single-family home.” [Washington Post]

Fire Station History to Be Recognized — Last month Arlington County Manager Mark Schwartz established a “Fire Station No. 8 History and Legacy (FS8HL) Working Group,” to record and celebrate the history of the first Arlington fire station staffed by African Americans. [Arlington County]

Kanninen Gets Democratic School Board Nod — “An Arlington County Democratic Committee School Board caucus? Fuggedaboutit. Incumbent School Board Chairman Barbara Kanninen was the lone candidate to file to run in the caucus, which had been slated for several days in May. With no opposition bubbling up, the caucus was nixed.” [InsideNova]

Flickr pool photo by Rex Block

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Shortly after electing Jill Caiazzo as its new chair, the Arlington County Democratic Committee selected a County Board primary for 2018.

Last year, the race to select a Democratic nominee to replace retiring County Board member Jay Fisette was determined by a caucus. In an op-ed last month, Caiazzo said she preferred a primary this year as it encourages more voter participation, while a caucus “is seen by many as rigged in favor of the Democratic establishment.”

Arlington Democrats “voted unanimously to choose this year’s County Board nominee via primary election rather than a caucus in order to achieve greater participation,” according to a press release.

The winner of this year’s Democratic primary is expected to face independent Board member John Vihstadt in the general election.

Also at last night’s ACDC meeting, School Board member Barbara Kanninen announced her reelection bid.

From a press release:

In her remarks, Kanninen pointed to a number of accomplishments during her tenure on the School Board over the past four years. “We’ve worked to support the whole child, to ensure that every child in our schools is healthy, safe, supported, challenged, and engaged,” she said. She highlighted increases in academic, social, and emotional assistance; supports for immigrant and LGBTQ students; expansion of STEM programs and career and technical education; and the launch of a strategic planning process to carry Arlington public schools into the 21st century.

“We’ve done so much together,” Kanninen said, “but there is still more to do. I’m running for re-election to continue building up the whole child, I’m running to support the voices of our teachers and staff, and I’m running to support our growth and build a stronger, more responsive school system.”

First elected to the School Board in 2014, Kanninen is an environmental economist, children’s book author, and community activist. In 2017, Washingtonian magazine named her one of the Most Powerful Women in Washington–the only elected official in Arlington and the only school board member in the DC metro area named to the magazine’s list. As a member of the school board, she was awarded the 2015 AGLA Equality Award and the Public Outreach and Engagement Award from the Virginia Chapter of the American Planning Association. Kanninen and her husband have lived in Arlington for 25 years and have two sons who were both K-12 Arlington Public Schools students.

In her speech to the assembled partisans, Caiazzo encouraged local Democrats to avoid complacency and continue fighting for progress.

“The Trump era represents a pivotal moment for the Democratic Party,” she said. “With progressive policies under attack daily, we have much to fight against — but we also must demonstrate that we have a positive, solutions-oriented vision that is worth fighting for. The dynamic and talented members of the Arlington Democrats are ready to meet this challenge.”

Photos by Kevin Wolf

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Morning Notes

County Seeking Cash for EFC Upgrades — Arlington County is seeking $30 million in congestion relief funds from the future I-66 toll lanes to help fund some upgrades at the East Falls Church Metro station. Among the hoped-f0r changes: a second entrance to the station, from Washington Boulevard, and the addition of two new bus bays. [InsideNova]

New School Board Leadership — Barbara Kanninen has been elected by her colleagues as chair of the Arlington School Board for the 2017-2018 school year. Reid Goldstein was selected as vice chair. [Twitter]

Arlington Man Arrested for Murder — A 24-year-old Arlington man was arrested in Arlington last week and charged in connection with a 2016 homicide in Waldorf, Maryland. Authorities say Bryan Aquice was the second shooter in the case; he is one of four in custody for the crime. [NBC WashingtonSouthern Maryland News Net]

High School Football Schedules — Fall high school football schedules for Wakefield, Washington-Lee, Yorktown and Bishop O’Connell have been released. [InsideNova]

Straddling Bus Was a Scam — That traffic-straddling bus that some locals were fascinated by last year as a possible futuristic transit solution? It was apparently an investment scam. [BBC]

Flickr pool photo by Dennis Dimick

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School Board member Barbara KanninenDespite some public backlash against the rollout of Arlington Public Schools’ initiative to equip each student with an iPad or Macbook device by 2017, the Arlington School Board is pushing ahead.

School Board member Barbara Kanninen, serving the first year of her term, proposed pausing what’s called the “1:1 Initiative” during the School Board’s budget deliberations last week. Her motion failed, 2-3, with Vice Chair Emma Violand-Sanchez voting in favor.

The initiative has already provided second- and sixth-graders with iPads and freshmen with MacBook Airs. Next year, devices will again be provided to students in those grades.

“We have conducted a very large pilot project this year in terms of this initiative,” Kanninen said, estimating about 3,000 devices are now in the hands of students. “That is a very large and potentially very informative data set. I made this motion because I believe it is now time to evaluate how it’s working and ask some basic questions. Is it helping students learn? Is it helping teachers teach?”

The Board and Superintendent Patrick Murphy had extensive discussions the week leading up to their meeting about the initiative, and the majority, including Murphy, agreed that an evaluation can be completed while pushing forward with handing out devices.

“I have moved from thinking we needed to pause to believing we can do that evaluation and do that assessment at the same time as we continue forward,” Board member Nancy Van Doren said. “Many people have called me about the problems we’ve been having … When I suggest pausing the program, I was surprised people said ‘don’t pause, just do it better.'”

Many of the complaints around the devices have focused on teachers not being adequately trained to use the devices, preventing an optimal environment for the students. Murphy said many teachers have “emerged as leaders” in using the devices while other teachers are more hesitant.

“I will say, with any new initiative, there have been a variety of issues with the rollout,” Murphy told the School Board. “We need to continue to strengthen our training models. I think we’ll continue to focus on professional development, working with families so they understand and working with safety, so students aren’t spending an excessive amount of time in front of these devices.”

The 1:1 Initiative is budget neutral because it is funded by diverting money away from APS’ annual technology replacement funds. While Murphy and the School Board majority acknowledged hiccups with the rollout, Kanninen pushed for a more detailed look at what went wrong.

“One of the main reasons a pause would be necessary is we also need to ask, “are we implementing this model the right way?'” she said. “There are other models and ways we could be rolling this out. By taking a pause here, we then can work on developing curricula, designing professional development programs, developing our principles for use, clarifying our budget implications.”

School Board member Abby Raphael said many of the concerns expressed in the community have been alleviated by a more thorough explanation of the program.

“It’s all about personalizing learning, it’s not about the devices,” she said. “I agree that we can continue to roll this out and evaluate what we’re doing, because I really do think this is a very valuable tool in eliminating the achievement gap.”

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Barbara Kanninen in the 4/22/14 School Board debateThis month, we asked the candidates from each competitive race on the ballot on Election Day to write a sub-750 word essay describing why Arlington residents should vote for them on Nov. 4.

Here is School Board candidate Barbara Kanninen’s unedited response:

I am Barbara Kanninen, and I am running for Arlington County School Board because I believe that together we can make Arlington Public Schools the best that they can be.

Our schools and community face complicated issues right now, from meeting capacity needs, to budgeting, to achieving our most important goal: optimizing classroom learning and addressing the needs of our students. I bring an expansive set of experiences to the job of tackling these challenges. I have volunteered in schools and worked with children in Arlington and DC for over 20 years, and I have served on School Board and County Board advisory committees. I am a Ph.D environmental economist, children’s book author, and Democratic activist. These experiences have given me a deep familiarity with data analysis, hundreds of hours with kids and teachers, and a history of working at the community level on grassroots organizing and engagement. I will ask tough questions and dig deeply to find new, creative solutions to our budget and capacity challenges.

In the coming months and years, we’re going to have to make tough but important decisions. As we look ahead, here are my priorities for our schools:

  • Promote critical thinking over standardized testing.
    Our kids spend too much time in class prepping for and taking tests. Teachers tell me this takes too much time away from instruction. We need to take a hard look at the testing schedule and process to see which tests are essential to classroom learning.
  • Tackle overcrowding with strong leadership, constructive community engagement, and transparent decision-making.
    As we work to catch up with the growth in our school population, we need to create a long-term plan that considers instructional needs and programs first, work closely and collaboratively with the County Board and the community to consider the full array of potential school sites, improve community engagement to allow for true dialogue and transparency, and build a safety net of potential temporary solutions.
  • Give teachers the support they deserve.
    To create an environment in which every child can excel, teachers need support and resources. They also need the flexibility to adjust their teaching approach and pacing to their students’ needs as well as avenues for providing feedback to school principals and county administrators.
  • Support children with mentors.
    An adult mentor is a developmental asset that contributes to kids’ problem solving, self-esteem, and achievement. I’d like every student in Arlington to know that there is at least one adult in school who knows them, whom they can go to with problems, and who believes in them.
  • Continue investing in the arts and strengthen STEM (science, technology, engineering, and math) programs.
    We should strengthen STEM skills through, for example, more hands-on science programs in all elementary schools and more accessible STEM programs across all schools, including the Arlington Career Center. At the same time, students need opportunities to express themselves creatively, so we need to give students at all levels access to a variety of art forms.
  • Be budget-minded by prioritizing funding for teachers and classroom learning.
    In this time of tight budgets, we need to be both disciplined and principled about spending decisions. My number-one principle is the need to focus on the day-to-day classroom experience and teacher-student relationships, so my budget priorities will be teachers and the resources they need.

This year, as part of my School Board campaign, I canvassed door-to-door in all 52 precincts in Arlington, engaging parents, teachers, and community activists and learning about our school issues neighborhood by neighborhood. These experiences have given me a holistic understanding of our diverse community. Collectively, we have the energy, the brains, and the will to do great things for our kids and our community. I’m excited about the possibilities, and I would be honored to have your vote.

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Morning Notes

10/19/14 leaves (Flickr pool photo by Wolfkann)

Arlington Spends More on Low-Income Students — Arlington Public Schools spend about $21,000 per pupil on low-income students, compared to the $12,000 it spends on more affluent students, according to data from the Thomas B. Fordham Institute. [Greater Greater Washington]

Tornado Struck Alexandria Last Week — A weak EF-0 tornado struck part of Alexandria this past Wednesday. A Tornado Warning was issued for Arlington as the tornado tracked north. [National Weather Service]

Teachers Endorse Kanninen — The Arlington Education Association’s political action committee has endorsed Barbara Kanninen for School Board. The teachers group said “Barbara understands that all types of students need personal support and that teachers are important partners in making this happen.” Kanninen is running against Audrey Clement.

Arlington’s ‘Ten Commandments’ — A parody video showing “Arlington County Government’s Ten Commandments” has been created by someone calling themselves “Jim Taxpayer.” The video includes commandments like “With These Riches, Which Have Become Thine, Build A New Covenant, A Glorious Car of Street, Thy Chariot of Vanity.” [YouTube]

Flickr pool photo by Wolfkann

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Barbara Kanninen votes for herself in the 2014 School Board Democratic caucus (Flickr pool photo by wolfkann)(Updated at 2:30 p.m.) Barbara Kanninen won the Democratic endorsement for the Arlington School Board this weekend, a narrow victory in the caucus over Nancy Van Doren and Greg Greeley.

Kanninen, who narrowly lost to School Board member James Lander in last year’s Democratic endorsement caucus, defeated Nancy Van Doren by a similar margin this year, with 1,812 votes to Van Doren’s 1,794. Before an instant runoff was conducted, and Greeley’s votes were distributed to voters’ “second choice” candidates, the margin was a bit wider: Kanninen received 1,549 votes, Van Doren 1,329 and Greeley received 839.

Kanninen campaigned for reduced standardized testing among Arlington Public Schools students and said she was “uncomfortable” when Arlington was announced as the top-spending school system in the state. She also said that one way to solve APS’ growing capacity issue was flexible spending during a debate among the three candidates last month.

Kanninen, an economist and children’s book author, said through working on advisory boards for both the School Board and County Board over the years, as well as with children in Arlington and D.C., she has the experience needed to be a productive Board member.

“Our schools are important to all of us, whether we are parents, teachers, homeowners, or citizens who want to live in a community that values education,” she wrote in her candidate essay for ARLnow.com this month. “Collectively, we have the energy, the brains, and the will to do great things for our kids and our community.”

Kanninen told ARLnow.com in an email Monday afternoon that she enjoyed “the many lively and informative discussions” she’s had with the community during what she called “a vigorous campaign that highlighted Arlingtonians’ deep commitment to making our schools the best they can be.”

Van Doren announced after the caucus results were counted that she would be throwing her support behind Kanninen for the general election in November, for which Kanninen now becomes the odds-on favorite. She will run to fill the seat left vacant by retiring School Board member Sally Baird.

“I wholeheartedly support Barbara in the upcoming general election as she faces the challenges in our school system,” Van Doren said in a press release. “Our community needs to work together to face the challenge of continuing to improve educational outcomes while working with the county to find space for our growing student population.”

Greeley, in an email to ARLnow.com, also congratulated Kanninen, saying the campaign was a chance to have “a great discussion about the future of our schools.”

“Barbara ran a strong campaign,” Greeley wrote. “She had the experience and organization from her campaign last year. Last year’s campaign also provided a degree of name recognition that ultimately proved decisive this year. I look forward to working with her to address the important issues our school system faces, most notably our looming capacity crisis.”

Flickr pool photo by wolfkann

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