News

Vida Fitness Coming to Ballston? — D.C.-based Vida Fitness is reportedly planning a 30,000 square foot gym in Ballston. The plan depends on County Board approval of a site plan amendment for the as-yet-unbuilt final building in the Liberty Center development. Given the high office vacancy rate, local developer Shooshan Co. is proposing to reconfigure what would have been a 20-story office building into a 22-story building that mixes residential, office and retail space. [Washington Business Journal]

‘WeLive’ Close to Opening in Crystal City — WeWork recently opened its new coworking space at 2221 S. Clark Street in Crystal City. Now, the company is nearing an opening for “WeLive,” a communal living space in the same building. WeLive is opening “very soon” and the company is now giving tours to prospective tenants, we hear. A second WeLive location, in Manhattan, recently opened for “beta testing.” [Fast Company]


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Chances are, as you walk or drive down Wilson Boulevard, you had no idea bodies and lives are being transformed under Boulevard Woodgrill and British Goodies.

But they are. One flight down in the rear of the busy city corner is a 1,200-square-foot gymnasium where men and women work up a sweat under the watchful eyes of certified, motivated trainers whose own goals are to help their clients achieve their goals.


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Ginny Wright, certified wellness coach and owner of the award-winning outdoor fitness company BbG Fitness, announces the launch of the Total Wellness Challenge (TWC), a 30-day program that begins on Monday, February 22.

The program is the culmination of more than ten years of work with Wright’s local clients and is based on current health and fitness research. For four weeks, participants post points in three important areas of wellness: nutrition, exercise and lifestyle. The TWC makes it fun and easy learn and practice sustainable habits that lead to weight loss (if desired) and long-term health benefits.


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For now, the fitness club’s location at 2501 9th Road S., at Penrose Square, is in a “soft opening” period, announcing hours of operation on a week-by-week basis. It will be open from 4-9 p.m. through this Thursday and 4-8 p.m. on Friday.

According to 9Round partner Michael Agrillo, the location is offering specials for the opening and will host a grand opening party soon.


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The Maryland-based company is planning to open a gym at 1235 S. Clark Street, two blocks from the Crystal City Metro station, according to a State Corporation Commission filing. Without saying where exactly it would open, the company yesterday announced the new gym on its website.

“Earth Treks’ newest facility will be industry leading in amenities and size,” the company said. “With a massive footprint exceeding 45,000 square feet, the D.C. metro location will be among the biggest climbing gyms in the nation… The roped climbing area alone is so massive that you could drop the entire Earth Treks Timonium building in it and have room to spare.”


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Two new businesses in Clarendon have opened their doors, in the new retail space on the ground floor of 3001 Washington Blvd.

Cherry Blow Dry Bar, which offers blow outs and extensions for women’s hair, opened on Jan. 30 at 1041 N. Highland Street, next door to the even-more-recently opened Citizen Burger Bar. Salon owner Jennifer Weiss said last week they offered a $15 blow out special and were booked solid all week.


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Get a jumpstart on your New Year’s resolutions at Sand & Steel™ Fitness, a state-of-the-art training facility that opened last week at 109 S. Alfred Street in Alexandria.

A fresh take on the conventional gym model, Sand and Steel™ offers redefined personalized training, nutrition guidance, and unique group classes unparalleled in the industry.


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A new kickboxing gym has opened in Courthouse Plaza (2250 Clarendon Blvd).

The gym, 9 Round, offers “traditional ‘old school’ boxing and kickboxing fitness programs that incorporate functional, interval, cardiovascular, and circuit training regimens.” The programs involve a proprietary system of 9 workout stations developed by a professional fighter, designed to deliver a total body workout in just 30 minutes.


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The new location, at 1425 N. Quincy Street, was necessitated by the plans to tear down Nova MMA’s building and replace it with a hotel. According to Nova MMA’s Facebook page, the gym will move into its new location on June 2.

The new location will be 18,000 square feet of first floor warehouse space, double the space for Crossfit and dedicated rooms for Ultimate Fitness Kickboxing classes, grappling, and striking/Krav Maga classes. A 20-foot-by-20-foot boxing ring and heavy bags will be in the striking area, according to Facebook.


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Barre Tech is open in a studio at 3260 Wilson Blvd, the home of Saffron Dance‘s belly dancing school. It’s the second location for Barre Tech after less than a year of being open in the Del Ray neighborhood of Alexandria. Barre is a fitness class that combines elements of ballet, pilates and yoga.

Saffron Dance used to be the home of Lava Barre, which has expanded and moved to 1510 Clarendon Blvd. At the corner of N. Garfield Street and 11th Street, a location of the national barre chain, Pure Barre, is set to open.


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Editor’s Note: Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.

Just two months later, Cameron Kilberg is the CEO of a new startup, Disrupt Fitness, that’s trying to change the way the personal training industry operates.


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